WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown
$7.99
Price: $7.99
(as of Aug 08, 2025 10:59:00 UTC – Details)
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Product Dimensions : 1.87 x 0.97 x 3.66 inches; 1.28 ounces
Item model number : 99240013894
UPC : 070018105721
Manufacturer : Coty Inc. (WELLA Color Charm)
ASIN : B000CROJNK
Best Sellers Rank: #12,391 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #138 in Hair Color
Customer Reviews: 4.5 4.5 out of 5 stars 1,269 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the hair color to be of good quality, easy to use, and lasting, with one customer noting it covers gray hair well. Moreover, the product works great and offers good value for money. However, several customers report that the color turns their hair black rather than the intended light brown shade.
13 reviews for WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown
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$7.99
bluvs2travel –
Long lasting color but a bit runny mixture!
Bought this when my gel tube I usually use was out of stock. I like it ok but will go back to the tube if itâs in stock. This was a bit more runny which caused drips. Itâs priced right and color was spot on! It worked well in a pinch!
Randella Duh –
Yes it’s beautiful
Color is vibrant and beautiful. It’s warm but not red. Stunning
joe w –
Results of hair dye
It did a good job.
mike dominguez –
Hair color
Cover your grey hair really goodGreat product
Aime –
A lot washed out over time
The color was perfect the first few weeks, but seemed to wash out a color shade different. So taking a star off for that. Maybe getting the wella activator might help hold the color better.
Sarah Staats –
Colors gray well
The color is perfect and long lasting.
KRISTIN –
Hair color
Love that i can get these online and still use a professional brand.
C Smith –
A great product
This product has been around for awhile for a reason. It really covers the gray and fading is minimal over 5 or 6 weeks between colors.I have used many color products and like this one. It is easy to mix and extra unmixed product can be saved for the next application. You do have to buy developer to mix with it.Nice quality product that is great for home use.
Amazon Customer –
Love it
Wendy B. –
Update: I bought this hair colour again and it this time gave me hot roots. I had to use another product. The colour wasnât rich this time around. I wonât be using it again.I have tried EVERYTHING to colour my gray (which I have had since age 12!). Typical hair colour fades and I have to redo my roots in 2 weeks. Not so with Wella! The colour is even and I have never had âhot rootsâ. I highly recommend!
AlinaMX –
Me gusto el resultado final a nivel de suavidad del cabello y brillo pero compré castaño claro y me quedó bastante oscuro. Creo que hay que elegir un nivel más claro para obtener el color buscado.
Catherine C. –
Found it love it excellent coverage easy to use love this product
Anto –
I used this product to dye my husbandâs gray hair, but it didnât work. His gray hair is still fully visible, and it didnât provide any coverage. Maybe it works better on longer hair, but it was ineffective for us.