V&Co. Beauty Wavy Hair Nourishing Shampoo with Peptide Technology, 12 oz, Sulfate Free Shampoo for Wavy Hair, Gentle, Color Safe Shampoo
$7.98
Price: $7.98
(as of Aug 04, 2025 00:06:09 UTC – Details)
V&Co. Beauty Wavy Hair Nourishing Shampoo with Peptide Technology, 12 oz, Sulfate Free Shampoo for Wavy Hair, Gentle, Color Safe Shampoo Our wavy hair shampoo works best with our wavy hair conditioner to repair hair, lock in moisture, and protect your natural wave pattern. Infused with our Proprietary Peptide Technology and rice protein, our wavy hair shampoo delivers hydrated and nourished strands with a healthy, shiny finish. Wavy hair, especially if it’s fine or porous, can be more prone to breakage. Rice protein provides the building blocks needed to reinforce hair and minimize damage, giving your waves more resilience and longevity. Rice protein helps improve wave definition by promoting elasticity and smoothness. Our Proprietary Peptide Technology penetrates deep into the hair shaft and helps repair damaged areas by bonding to broken protein structures in the hair. Our wavy hair products are lightweight yet highly effective, perfect for anyone looking for lightweight shampoo that won’t weigh down their hair. This peptide shampoo for wavy hair is designed to keep your waves looking their best every day. Whether you need a shampoo for fine wavy hair, a shampoo for frizzy hair, or a shampoo for thick wavy hair, this shampoo is the answer. It’s also great for dry wavy hair that needs a boost of moisture. We skipped harsh chemicals, sulfates, parabens, phthalates, and dyes, making it a shampoo you can feel good about using. Perfect for thick or fine wavy hair, this shampoo will leave your hair healthy, hydrated, and full of life. This is the best shampoo for wavy hair that reduce frizz and helps you achieve beautiful, defined waves Your healthy hair journey starts here! V&Co. is a family-owned company on a mission to provide you with the highest-performing hair care products in the industry
Product Dimensions : 2.5 x 2.5 x 8.75 inches; 12 ounces
Manufacturer : V&Co
ASIN : B0D364FGDG
Country of Origin : USA
Best Sellers Rank: #6,466 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #362 in Hair Shampoo
Customer Reviews: 4.4 4.4 out of 5 stars 348 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
WAVY SHAMPOO: Our Wavy Hair Shampoo for women is designed to enhance the volume and texture of your natural waves while delivering soft waves that last. The wavy shampoo locks in moisture, leaving your hair looking smooth and hydrated.
YOUR HAIR DESERVES EXTRA CARE: Our shampoo for wavy hair is designed specifically for your waves. Rice protein strengthens wavy frizzy hair while enhancing texture and definition, locking in moisture, and adding softness and shine. Hair repair comes from our Proprietary Peptide Technology that nourishes hair while boosting moisture retention.
WAVES THAT WOW: Expect long-lasting, humidity-resistant texture that maintains its shape and softness. This anti frizz shampoo boosts volume, and enhances your natural wave pattern for hair that’s smooth, shiny, and full of life.
DEFINES YOUR NATURAL WAVES: Our shampoo for wavy hair delivers easy-to-manage hair with less tangling and breakage, while protecting your natural wave pattern. Different from other shampoo, the V&Co. shampoo is designed to protect and fortify, all while increasing hair elasticity.
YOUR HAIR, YOUR WAY: Give your waves the hair care they truly deserve. Our gentle shampoo is free of sulfates, parabens, phthalates, gluten, and dyes, and are designed to protect your natural wave pattern naturally. Plus, it’s a cruelty-free and vegan shampoo!
Customers say
Customers find the conditioner works well for wavy and curly hair, creating glossy, defined curls, and appreciate its pleasant smell and smooth, comfortable feel on the scalp. The product cleans effectively for more than a day and offers good value for money. While some customers report their hair falls out in clumps, others mention it can be drying. The quality receives mixed feedback.
9 reviews for V&Co. Beauty Wavy Hair Nourishing Shampoo with Peptide Technology, 12 oz, Sulfate Free Shampoo for Wavy Hair, Gentle, Color Safe Shampoo
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$7.98
NONNA of 8 –
Nice smell and really nice set. My hair came out great.
This is the first I have ever tried this companies Shampoo and Conditioner for Curly hair. I have to say I first noticed the light pretty scent, a mix of vanilla and coconut. It lathers very well and when i used the conditioner I was very pleased afterwards noticing right away that it washed out well and my hair didnât feel weighted down or greasy as it gets sometimes when I use a conditioner. I also feel this left my hair somewhat more bouncy, felt like my hair was in better condition and was holding my curls nicer. The smell was still present, although very subtle but when I passed my husband he made a comment or I should say a compliment about my hair smelling so pretty and how nice it looked. Coming from him it really touched me because he usually doesnât notice those things and if he did he isnât the type to really mention it. I will definitely be purchasing these two again. They come as a set which is nice and the price was more than reasonable for the size. One other thing I liked. Usually I canât tell the shampoo from the conditioner so I usually keep one in one area of the tub and the other in another area so I know them apart. But with this all though the bottles are exactly the same and being I donât have glasses on or contacts in I canât decipher the wording of which is which but the conditioner has a swirl so that when you touch the bottle you can actually feel the swirl like a curl going up and down the bottle on one side. Where as the shampoo is smooth. Good way to tell them apart if they did happen to have to be together when you are in the shower or tub.
Erica F. –
WOW!!!
If your hair is wavy then you know the struggle. I have used a few different curl shampoos/conditioners but I donât have curly hair. Wavy hair is so hard to style and the search for wavy products is even harder. Well, I just used this shampoo and conditioner for the first time before my usual routine and .. WOW. I let my hair air dry and am shocked at how nice it looks. I am noticing more definition than I had prior and waaayyy less frizziness. I am over the moon with this product. It is safe for color treated hair and seriously works! Iâm so incredibly pleasantly surprised at the results. This product is the best Iâve used and Iâm saying this after one wash. Also, what a fair price! To top it off it also smells heavenly. 10/10.
Vivi Kirkland –
Great for wavy hair
I love how this feels in my hair! It has helped my hair hold my loose waves without the frizziness. It smells sooo good too! Definitely will buy again
AP –
Great for the price!
I really like this product. I feel like for the price Iâm paying especially itâs worth it. It smells really really nice, my hair is super soft and moisturized. I think it brings my waves out really nicely. My only issue I had with this product is NOT at all to do with the product itself because I did buy the conditioner from target and didnât experience this issue, but the bottle I received from Amazon had a broken lid and instead of the product coming out of the hole it leaks from the entire lid each time I use it.
Kristen Mc –
Feels like VERY expensive shampoo!
I’ve mostly used high end, every expensive shampoo & condition over the years. I have wavy, somewhat thick (frizzy when humid) hair. This shampoo & conditioner is the best. my hair feels so smooth & smells amazing! for the price point, you would think this is a $30 bottle. Will definitely be using again!
S Pross –
Made no difference to my wavy hair
This is a fine shampoo, cleansed my hair well without stripping it and doesnât seem to leave any buildup or residue. Iâve used this with the accompanying conditioner for about a month. I have slightly dry and frizzy hair that is naturally wavy but not âcurlyâ and I was looking for some products that might help tame the frizz and enhance the wavy texture. These donât change the way my hair looks or feels in any noticeable way. These are inexpensive, smell nice, and work fine for basic shampoo/conditioner, but if youâre trying to add in something to encourage your waves and fight frizz, these arenât really doing that for me.
Tammy Panada –
Love, Love this!!
I love this!! Best shampoo and conditioner I have used! My very long curly hair looks and feels so healthy, and not greasy or weighed down. I already received my 2nd order.
Elizabeth B Lewis –
Glossy defined curls
I love this stuff. It leaves my hair really shiny with defined curls. I put some in water in a fine spray bottle for touch ups. BTW, my hair is between wavy and curly.
Aparecida –
Comprei para minha filha o produto é ótimo. Mas chegou vazando o produto . Por isto 4 estrelas