Schwarzkopf Keratin Color Permanent Hair Color, 3.0 Espresso, 1 Application – Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Original price was: $13.42.$11.97Current price is: $11.97.
Price: $13.42 - $11.97
(as of Jul 27, 2025 20:13:39 UTC – Details)
Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 3.0 Espresso – Professionally-inspired hair color for women. This permanent hair dye provides rich, striking color on all hair textures – with minimal damage*. The Keratin hair color formula was developed with professionals to provide professional-quality hair color and brilliant shine. In addition, our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger** after coloring. Keratin Color also reduces frizz by providing humidity resistance for 72 hours.*** Our pre-color serum containing Vitamin B6 and Collagen, primes the hair. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professionally-inspired hair color at home. The product benefits at a glance: Leaves hair 5x stronger**. Long-lasting color & root touch up. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures. Color: 3.0 Espresso. *Against combing breakage on damaged hair vs. untreated. **Against combing breakage on damaged hair vs. a non-conditioning shampoo. *** vs. untreated hair in high humidity conditions.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.1 x 3.9 x 6.56 inches; 2.08 ounces
Item model number : 12731
UPC : 017000127316
Manufacturer : Dial Corporation
ASIN : B00TRO3A0M
Country of Origin : USA
Best Sellers Rank: #1,416 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #19 in Hair Color
Customer Reviews: 4.6 4.6 out of 5 stars 10,849 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged hair vs a non-conditioning shampoo)
FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result.
PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
Customers say
Customers find the hair color delivers natural-looking results with good shine and complete gray coverage. The product is easy to apply with clear directions and stays on for 5 to 6 weeks. They appreciate its softness, with one customer noting it’s smoother than other drugstore brands, and they like its pleasant smell. While some customers say it doesn’t dry out their hair, others report it makes their hair very dry.
13 reviews for Schwarzkopf Keratin Color Permanent Hair Color, 3.0 Espresso, 1 Application – Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
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Original price was: $13.42.$11.97Current price is: $11.97.
julie harris –
My new “go-to” after using Wella dye for years
For a few years I was using wella color from Sally beauty, but having a major issue with it not covering up grays. I decided to try something different this time, I absolutely would recommend this hair dye if you are having trouble covering gray! It came with a little bottle of stuff you rub into the ends of your hair before dying, it smelled good and felt like it was moisturizing my hair. The kit comes with everything you need, the developer is already measured out in the squeeze bottle, all you have to do is squeeze in the tube of dye. The color deposited so richly onto my hair!!! I I am impressed, no box dye that i have used has deposited so richly onto my hair, so I will be purchasing this again! It also comes with a tube of conditioner which was really nice.
Roxanne28 –
This product held the color on my grays!
I have problems with my gray holding color. When I go my gal who has done my hair for over 25 years, I know when I go home the color on my gray will not hold for long. I decided to try this product when I didnât have time to go in for my normal appointment. I couldnât figure out what color would be best and I saw Schwarzkopz had a customer service line and called. To my surprise their customer service representatives are all professional hair stylists. The gal was super friendly and helpful and asked questions before helping me find the right color. She even mailed me coupons towards a future purchase. When I did use the product it was super easy to use and to my surprise the color held! I had never colored my hair before and this was super easy to do.
Trend Trader –
The best
Great product. I’m a guy with short hair and I’ve found this to be the best hair coloring. It does not wash out at all over time – much better than Just for Men. Also because there is a lot of the coloring fluid in each box it’s easy to use it twice (use your own mixing/application container the first time). FYI – This one tends to give you more “red” at first but after 5-6 days of washing it becomes more brown.
Good buyer –
Switching to Schwarzkopf!
My first time using this brand. The color accuracy is outstanding. The hue came out very niceâa true, rich medium brown without the terrible burgundy tone of most box dyes. It didnât burn my scalp or make my hair feel like straw. The only drawback was that my roots were so long the virgin grays didnât take the color fully. But coverage is adequate and a nice shade, so Iâm happy. Will repurchase!
Scriptseeker –
Definitely purchasing again
Excellent product, high pigment color works very well to cover gray. I use this every 4 weeks or so, because my hair grows so quickly. Just don’t leave it on too long lol
Nadia Nik khoo –
Gentle and nourishing
My hair was soft and hydrated and looked very healthy after using this product. I mixed 3 different colors from this brand and applied.
Rumeur –
Nice color and easy
I switched to this color and Iâm loving it! I also love that included in this is a gel to put on the ends of your hair pre-coloring, in order to protect. Love that new inclusion
Nancy Beals –
Fades too fast
I really wanted to love this hair color product, and initially I did really like the color. But both times that I used it, within about a week, the color had faded significantly and was very drab. I followed the instructions to the letter but unfortunately the cost of this and the fact that the color fades so fast just isn’t going to work for me. So I’m going back to my haircut brand.
Margareta –
It did nor cover the grey hair and it is extremely expensive.
Marissa Shaw –
I really like the colour this gives. But I have found even after a few washes, colour is still coming out. Which is super annoying and stains my towels. Will probably go back to the brand I used previously.
Kupac –
All good
M. –
Trop foncé pour du 05. Laisse les cheveux presque noirs.
Sai ð« –
This hair dye is a must for those who like to do touch ups or a full coverage at home. I like how quick it is and it leaves my hair extremely soft. It is keratin infused which helps the health of your hair and with so much less breakage! I have used this Keratin Color line religiously from Schwarzkopf for the last 2 years and it has never failed me like other brands. I usually use cappuccino or espresso colour.**Perfect grey coverage!**