Schwarzkopf Keratin Color Permanent Hair Color, 10.1 Extra Light Ash Blonde, 1 Application-Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Original price was: $15.99.$12.33Current price is: $12.33.
Price: $15.99 - $12.33
(as of Jul 27, 2025 05:00:31 UTC – Details)
Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 10.1 Extra Light Ash Blonde – Professionally-inspired hair color for women. This permanent hair dye provides rich, striking color on all hair textures – with minimal damage*. The Keratin hair color formula was developed with professionals to provide professional-quality hair color and brilliant shine. In addition, our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger** after coloring. Keratin Color also reduces frizz by providing humidity resistance for 72 hours.*** Our pre-color serum containing Vitamin B6 and Collagen, primes the hair. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing salon inspired hair color at home. The product benefits at a glance:
Leaves hair 5x stronger**.
Long-lasting color & root touch up.
Pre-color serum with vitamin B6 and collagen.
Suitable for all hair textures.
Color: 10.1 Extra Light Ash Blonde.
*Against combing breakage on damaged hair vs. untreated. ** Against combing breakage on damaged hair vs. a non-conditioning shampoo. *** vs. untreated hair in high humidity conditions.
Package Dimensions : 6.63 x 3.5 x 2.38 inches; 8.78 ounces
UPC : 017000328706
Manufacturer : Dial Corporation
ASIN : B09Q8D7VZG
Country of Origin : Germany
Best Sellers Rank: #3,174 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #47 in Hair Color
Customer Reviews: 4.2 4.2 out of 5 stars 8,368 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X stronger after using this hair dye kit (against combing breakage on damaged hair vs a non-conditioning shampoo)
FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.
PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application
If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
Customers say
Customers find the hair dye effective and easy to use, noting it’s gentler on hair and leaves it soft and shiny. Moreover, they appreciate its longevity, saying it prevents breakage and doesn’t damage hair. However, the color results are mixed, with some customers finding it wonderful while others report it turns their hair orange. Additionally, the gray coverage and value for money receive mixed feedback – while some say it really covers gray and consider it salon-quality at a fraction of the price, others report it doesn’t cover gray and consider it a terrible product. Furthermore, some customers experienced scalp burns during application.
13 reviews for Schwarzkopf Keratin Color Permanent Hair Color, 10.1 Extra Light Ash Blonde, 1 Application-Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
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Original price was: $15.99.$12.33Current price is: $12.33.
Barbara –
Tinte recomendado
I absolutely loved this product! I used the Schwarzkopf Keratin Blonde in shade 8.0 Medium Blonde, and the results were amazing. The color turned out beautiful and natural, with full gray coverage just like it promised.What really impressed me was the Bond Enforcing Systemâmy hair didnât feel damaged at all after coloring. In fact, it felt stronger and healthier. The anti-brass purple conditioner was a great bonus because it helped tone down any yellow or brassy tones, leaving my blonde color looking salon-fresh.It also claims to reduce hair breakage by up to 80%, and I definitely noticed my hair was much less dry and brittle afterward. Plus, it works on all hair types, which makes it super versatile.I 100% recommend this product. It gave me the color I wanted, treated my hair gently, and left it looking shiny and healthy. I will definitely be using it again!
Zoilamys cabrera –
I loved it.
This ultra lightening hair dye works great! It lifts the color fast and leaves hair looking bright and shiny. Easy to apply and gives professional results at home.
Dionne Leverette –
This is a high quality product that actually delivers on its promise
Maintaining a Platinum blonde hair color can be challenging and i have been doing it for years. This color is vibrant, high volume, and long lasting. It’s easy to use and lightens well in a single application very quickly. No burning, no mess, and the toner is included in the product (so important). I am hooked I buy them 2-3 at a time to keep on hand and use every 6-8 weeks. Great product!
Kathy Kauffman-Goetz –
Open When Delivered
This is an excellent product. I have used it many times and will continue to use it. HOWEVER…I learned that it is imperative to open the color kit when it arrives to make sure that all the tubes and bottles are included.I did not do that, and today, when I wanted to color my hair, I discovered that the kit was incomplete and useless.Worse, I can’t return it because I missed the return time window. Otherwise, very satisfied – no harsh odor, great color, long lasting.
Molly Ezren –
gentle on hair, not light ash blonde as described
I gave this hair dye 3 stars for a few different reasons. I have shoulder length, thick, curly hair and I purchased two boxes to ensure that I had enough dye. I used both boxes. My hair naturally pulls red but I was hoping since this dye came with a purple conditioner that I would be able to achieve the ash blonde as described on the box. Unfortunately this dye did not give me the color I was hoping for. It was super gentle on my hair and after I styled you can see my hair looks extremely shiny and healthy. It just was not the color that was described on the box.
a.albertine –
New fav
Lifted my light brown hair to a very light blonde. My hair always pulls yellow after dying even at the salon, and this box color was no exception, so I used color charm t14 and wella 20 developer on damp hair right afterward for only 10 min and now itâs the perfect ashy white blonde. Other box colors havenât lifted my hair nearly as much (talking to you Féria) so the toner afterward could only do so much. I will tell you that compared to other brands this one is very chemical smelling and made my eyes water more than once which is whatever but worth noting bc it might bother some. I LOVE that it comes with a brush to better apply and the preserum you put on before you start dying is a game changer. This is my new go to, I get why itâs rated like #1 or always in the top few for at home bleach blonde hair.
cmagik –
Easy peasy first time user
Times are hard n I cannot afford to go to a salon anymore, a luxury I used to thoroughly enjoy. That being said, this formula is outstanding. I believe it was a pearl blonde, n it covered all of my gray, made my hair soooo nice n soft, n now I feel pretty again.ð¤â£ï¸
notnowimshopping –
Not quite what I was expecting 11.4 Pearl Blonde
Kit has all the needed items for an at home color session. I have been using Revlon Colorsilk (lightest natural blonde, then a toner when needed) on my 75% grey, once brunette hair. Thought Iâd try a higher end product. I followed the directions to the letter. Where my disappointment comes from is the kits toner which left my top layer lavender after only 5 minutes after rinsing dye. I will say dye did lift well, no roots, my hair did feel smooth afterwords (I do use Olaplex products), strong smell (compared to Revlon) and I did suffer some burning scalp similar to a perm, which I donât have with Revlon Colorsilk. 1st photo to left is before, next 2 are after. Lavender tint did not photograph well, hair just looks grey, but it is there. I know itâs a gamble when dying hair, and hair doesnât always match the box in the end. Bottom half of hair came out the color I wanted, just the top is too light, just white with a strong lavender tint. I will most likely not buy again. Itâs hard to find a pearl blonde kit. On their color chart, I will admit my hair might have been too light for this color already, so follow their guidelines to be safe.Update, Iâve been using a clarifying shampoo on top to remove toner and color is improving. Because my hair was so light and there was no real brassy tones, I should have passed on the toner. Only four stars because of smell, burning and what I consider more hair loss when compared with other hair coloring products I have used.
Holly-Grace –
This product is as close to professional color as i have ever used. My hair is the same color as advertised on the box, medium blonde. At four weeks the color is still very rich, hasn’t faded. I’m very pleased!
CTM –
This is the perfect colour for me. Not brassy or too light. It’s a natural medium blonde.. it felt nice and gentle on my hair
Sean –
It isn’t the same colour as the one I bought in the store
Kate –
I previously used henna caramel cream on my natural medium brown hair. But that shade was discontinued and i was rushed to find a substitute that would not significantly change the color and healthy condition of my hair. This product worked very well. First of all, it was easy to use at home, not messy and clear instructions and finally I have got a one tone lighter shade, which I was expected, with a strong gold tint. The only difference between stated color and my final result that the color is not blond, I would rather classify it as light brown caramel.
Zashibis57 –
Amounts of harmful ingredients in these dyes are skyrocketing. They’re killing my hair. Two stars for this dye only because the shwartzcoph “diamond shine” collection killed all my hair at once, and “keratin treatment” kills it a little bit slower.