Marc Anthony Define & Hold Flex Hair Styling Gel, Strictly Curls – Medium to Coarse Curls – High Hold, Long-Lasting Frizz Control & Added Shine with Shea Butter – Anti-Frizz Hair Products for Women
Original price was: $9.99.$8.49Current price is: $8.49.
Price: $9.99 - $8.49
(as of Aug 01, 2025 17:29:59 UTC – Details)
Strictly Curls Define & Hold Flex Gel: This high-hold curl gel from Marc Anthony encourages lasting curl definition with a blend that provides a non-sticky, flexible gel cast to define, fight frizz, and amplify bounce. 8 oz.
Package Dimensions : 8.11 x 1.85 x 1.81 inches; 9.59 ounces
Item model number : SC19
UPC : 621732003970
Manufacturer : Marc Anthony
ASIN : B0CJCNR1J2
Country of Origin : China
Best Sellers Rank: #3,106 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #26 in Hair Styling Gels
Customer Reviews: 4.4 4.4 out of 5 stars 959 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Strictly Curls Define & Hold Flex Gel: This high-hold curl gel from Marc Anthony encourages lasting curl definition with a blend that provides a non-sticky, flexible gel cast to define, fight frizz, and amplify bounce. 8 oz.
Essential Ingredients: Formulated with Shea Butter, Coconut Oil, Castor and Flax Seed Oils for lasting moisture, shine, and high-hold curls without crunch!
Curls For Days: Marc Anthony’s Strictly Curls collection is designed with moisturizing ingredients like Silk Proteins and Shea Butter to defrizz, detangle, and tame even the unruliest curls while still letting your natural curls run free.
How To Use: Apply to wet hair, evenly from roots to ends. Style as usual. Perfect for wash-n-go, twist-out or braid-out styles. After applying Flex Gel scrunch curls to encourage curl formations for well-defined, uniform curls.
Endless Haircare Innovation: The Marc Anthony team of style-makers and beauty lovers travel the world to bring you the best ingredients to create professional quality products. Our products are paraben-free, SLS-free, sulfate-free, and phthalate-free.
13 reviews for Marc Anthony Define & Hold Flex Hair Styling Gel, Strictly Curls – Medium to Coarse Curls – High Hold, Long-Lasting Frizz Control & Added Shine with Shea Butter – Anti-Frizz Hair Products for Women
Add a review

Original price was: $9.99.$8.49Current price is: $8.49.
Amanda –
Perfect for curls
Products work so well! The gel gives great hold without stiffness and looks beautiful. My curls stay bouncy and frizz-free. Smells great too!
Desi –
Perfect Support Without the Stiffness!
Iâve tried countless styling gels over the years, but Marc Anthony’s Define & Hold Flex Hair Styling Gel â Strictly Curls is by far one of the best I’ve ever used. It delivers the perfect balance of hold and flexibility, leaving my curls defined and bouncy without that dreaded crunchy or stiff feeling.One of the things I appreciate most is how lightweight and non-greasy the formula is. It glides through damp hair effortlessly and provides long-lasting hold â my curls stay in place all day, even in the Florida humidity, without falling flat or getting frizzy.Another major win? It locks in moisture. My hair feels hydrated, soft, and healthy every time I use it. Unlike other gels that seem to dry my hair out over time, this one actually helps retain moisture, keeping my curls touchable and shiny. It plays well with leave-ins and curl creams too, enhancing the effects without any flaking or buildup.When itâs time to wash it out, the gel rinses clean with no hassle. There’s no residue left behind, and my hair feels refreshed and ready to go for the next style. I love that it doesnât leave any gunky film, making it easy to maintain a healthy wash cycle.Best of all, itâs incredibly affordable for the quality you get. You donât have to spend a fortune for salon-like results. For defined, soft, moisturized curls with lasting hold, this is a wonderful product and a true staple in my curl care routine.If you’re looking for a gel that supports your curls without suffocating them, this is it. Highly recommend!
Marianne –
Worked for wavy to curly hair.
This stuff worked great and didnât leave my hair crunchy. Worked in high humidity and so glad I found it.
Kylie Beauregard –
Defines curls beautifully without crunch â just a little heavy for finer hair
As someone with naturally curly hair that leans more on the dry and frizzy side, Iâve tried just about every curl gel, cream, and mousse on the market. What I love most about this Hair Flex Gel is that it strikes that hard-to-find balance between definition and softness â and it delivers on exactly what it promises.The first thing I noticed when using it was the texture. Itâs not sticky or goopy like a lot of gels, and it spreads through the hair super easily. I apply it to damp, freshly washed hair, and rake it through with my fingers before scrunching. The results are immediate â my curls clump together beautifully, and they look so much more defined even before drying.Once dry, the curls are soft, bouncy, and absolutely no crunch. That alone is a huge win for me. So many gels claim to be âsoft holdâ but still leave that stiff cast that you have to scrunch out. This one gives hold without the stiffness, which I think makes it especially great for people who want a more natural look and feel.It also adds noticeable moisture and shine to my curls, and I find that my hair looks healthier and less frizzy when I use this regularly. The curl definition lasts a couple of days, too, which is huge if you donât wash your hair daily. I can refresh with a bit of water or a light leave-in spray and the curls bounce right back.The only reason I gave this 4 stars instead of 5 is that it can feel a bit heavy, especially if you have finer or low-density curls. On days when I accidentally use a little too much, my hair feels weighed down and loses some volume at the roots. Iâve learned to use a very small amount â less is definitely more with this product. If youâre someone who likes volume and light movement, youâll need to apply with a light hand or combine it with a lightweight mousse or volumizer at the root.That said, the product doesnât cause any buildup, flaking, or weird residue â another big plus! It washes out easily and hasnât irritated my scalp at all.All in all, this gel is a fantastic option for curlies looking for a soft, moisturizing, and defining product without the dreaded crunch. Itâs perfect for wash-and-go styles, and while it may be a bit rich for some hair types, itâs definitely worth trying â especially if youâre tired of stiff, drying gels that leave your hair feeling like straw
nikita –
Great product
My girls love this to help enhance their curls and it works great to hold them
Patricia –
Didn’t work for me
Not really good for 3b hair after a day my hair felt really dry and brittle this isn’t good
Peter batti –
Love it
A curly haired girls NEED. I love this stuff, keeps my curls fresh and tight all day long, smells so good aswell. Its a staple in my hair routine.
sundrop016 –
Great Gel
I have very thick curly hair. I needed a gel that was not expensive but does a good job. This would be this gel, I’m very happy with it as it takes the frizz out and gives me really nice curls. I definitely recommend this gel.
parneet –
Great definition and hold. Hands down one of the best products for curls ð
Reem M. –
Itâs good and has a lemon smell
Estela Hazan Levy –
define bien los rrizoss
Kadie Klumpenhouwer –
I have never found another product I like as much as this! I have no frizz! This has great hold, but itâs not crispy.Iâll let the pictures speak for themselves. I used this in the shower on wet hair following applying and brushing through the MA curl cream.
Sandy –
Non drying and a great smell