L’Oréal Technique HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R™ Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color
$13.60
Price: $13.60
(as of Aug 05, 2025 20:57:04 UTC – Details)
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Is Discontinued By Manufacturer : No
Product Dimensions : 6.65 x 1.85 x 6.65 inches; 2.12 ounces
Item model number : P1350600
UPC : 884486306531
Manufacturer : L’Oreal Technique
ASIN : B01IUAS5CG
Best Sellers Rank: #7,689 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #96 in Hair Color
Customer Reviews: 4.2 4.2 out of 5 stars 4,102 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the hair dye easy to follow directions and appreciate its longevity, with one customer noting it lasts up to three weeks without fading. The color quality receives mixed feedback – while some praise the super black color with blue base, others report unpleasant results. Moreover, the product’s functionality and value for money are also mixed, with some saying it works fantastically while others report it doesn’t work at all and consider it a waste of money. Additionally, customers report mixed experiences with hair damage, with some saying their hair turned out nice while others say it fried their hair. The washability and smell aspects also receive mixed reviews, with some noting it washes out completely and the smell being horrible.
13 reviews for L’Oréal Technique HiColor Violet & Black Shades Permanent Hair Color – Anti-Breakage Ceramide R™ Complex, Multi-Lift With No Brassiness, For Dark Bases and Long Lasting Color
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Samantha Gutierrez –
I like this dye
While I didnât really like how it made my hair feel, it did make my hair look darker than any other had. So I definitely recommend as long as the color is what matters most to you
Sophia O –
100% yes
this will be my hair dye until i die. makes a pretty dark purple that fades to this reddish tone. very strong red undertones, so keep that in mind. it is very strong smelling. make sure itâs plenty ventilated in the place where youâre dying.to the young people dying their hair: hair dye will stain grout and some tile, so be cautious when applying it in your parentâs house. if it gets on the counter or floor, wipe it up asap. stay punk ð¤
Nicole C. –
This is great – but pro’s opinion
So I am a licensed hair dresser but I had NO time to get to the store to pickup my normal redken. I like an intense blue black and this delivers. IN fact, in might even switch to this for my own hair. Here is the trick from a licensed professional – this is BLACK. you do not need to LIFT your normal hair color to deposit – use 10 volume crème developer (from sally’s for non professionals), process 45 minutes for grey hair, 30 minutes for non grey, and wash out. do NOT USE 30 volume on your hair unless you are going MUCH lighter.
Katie W –
Does not last
I bought this color thinking I would use my developer and have purple roots for a couple of inches and the rest would be pink. It worked out fine an application, nothing out of the ordinary because I’ve used the magenta version of L’Oreal for about 6 years. But the violet, it seems to smell a little worse to get that violet color I suppose but it also didn’t last. Washing it out was bad enough because after application I let it sit for about an hour because I know my roots, and then it’s soaked into my entire head. So now my hair is two different shades of purple which was not the intention. I’ve done this style with various colors in the past and it has always been successful, you think this new Violet shade that I’ve never used before is the only time it’s ever not worked. In my next wash no, not even a deep clean but just straight up initially getting my hair wet to wash it I lost 50% of the color and this is supposed to be a semi-permanent dye. I can’t think that the recipe is very much difference between magenta and violet but it was and it was a disaster of a disappointment. The purple has almost no staying power whereas with the magenta it’s a struggle to lose color!
Roxy W. –
Bold color, good gray coverage, maintains bright and rich color for weeks.
My favourite color was discontinued and Loreal came out with this line specifically for dark hair and I think the Black Plum is my new favorite. Easy to mix with developer and apply. Hair waa shiny and soft with minimal conditioning. Good gray coverage and bright purple red in the sun brings the drama. I’ve gotten several compliments.
Berlin Wall –
Turned lighter color red, black hair has light red in sun
It put a small red tint on my black hair, the grey turned red. I did it a week ago, and it is still washing out and staining my towels bad! In the sun it has a red tint, not noticeable. I don’t like the look of my roots being a reddish color and my other hair being black. I look bad. Do not reccomend for black hair. If you have any roots that have grown out, it will make you look like you are washed up and washed out. I look like I put boxed hair dyde in my hair and did a terrible job at it. I wished I used blue. Instead of the red plum color for black hair. Its gross. In the picture the red is the grow out. It looks terrible. The rest has lighted out the black a smidge. I used 20 developer, for 25-30mins. It did not turn out the way I want it. But it didnt hurt my hair afterwards, actually easy to wash and I wished I chose a better color, the smell will bring tears to your eyes. Use a fan. Will wash off of skin.
CoffeeandDragons –
Fades to dark blue
I do really like this black, my only issue is it faded fast for me to a dark blue. My hair was originally bleach blonde, I filled it in with an orange red temperary color before doing this black. I got a lot of compliments on it. I mixed it with 10 volume developer. When I was dying my hair, I got some on my ears, neck and forehead, even a little on the bathroom counter. But to my happy surprise, it came off pretty easy. I used a little coconut oil, rubbed that in, then washed it off with soap and water on a wash cloth. All in all, I do like this dye. But I think when I run out I’m going to try one with less blue in it. When the sun shines on my hair, it just looks Navy blue.
Ener Abreu –
Excelent
Without a doubt, this is my favorite dye, I’ve been using it for several years, it doesn’t abuse the hair and gives it a lot of shine and softness
F L O W E R S ! ! ! –
Nice color.good quality. Arrived on time
Gabi –
The dye doesnt last too long unless you dye it every 3-6 months. Not too great but amazing colour as someone with light brown hair.
Anja Johanning –
Als ich es bestellt habe dachte ich okay gut. Dann habe ich es vor kurzem benutzt und mich gefragt warum es denn Rot wird obwohl ich schwarz bestellt habe, hab dann nochmals geschaut und festgestellt das es Schwarz lila ist aber von der Farbe Schwarz Lila wie es hier stand ist nichts zu sehen! Es wird rot und bleibt rot! Frech es als schwarz zu Verkaufen und es dann am Ende doch rot ist
LucyGP –
Perfecto!!
vad –
Does not work at all. My hair remained the same. Very disappointed. Reading reviews that have to mix with magenta now. Waste of money