L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
Original price was: $12.99.$11.97Current price is: $11.97.
Price: $12.99 - $11.97
(as of Jul 26, 2025 08:09:55 UTC – Details)
Ammonia free demi-permanent toner Helps eliminate brass and adds cool tones to reduce unwanted warmth for a long lasting anti brass result and help you maintain your multi-faceted shimmering blonde color. Conditioning- built-in polymers reinforce lightened strands for a softer, smoother, shinier blonde result. Fast- high-speed technology reduces unwanted orange and yellow tones and delivers a gorgeous cooling tone in as little as 5 minutes. Long-lasting- in just 1 application keeps brass away for up to 3 weeks, perfect for in-between salon visits. For all hair types and textures with blonde including salon highlights, bleach, balayage, and hombre- does not lift or shift hair color, does not cover grays, results will vary depending on color and condition of hair.
Product Dimensions : 2.46 x 3.25 x 6.25 inches; 5.61 ounces
Item model number : 071249422816
Manufacturer : AmazonUs/LOS0L
ASIN : B08HDRW67M
Country of Origin : Mexico
Best Sellers Rank: #7,037 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #89 in Hair Color
Customer Reviews: 3.9 3.9 out of 5 stars 4,816 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Blonde Toner for Brassy Hair: This ammonia-free demi-permanent toner for blonde hair helps eliminate brass and adds cool tones to reduce unwanted warmth and help you maintain your multi-faceted shimmering blonde hair color
Softer, Smoother, Faster: Built-in conditioning polymers in this toner for hair reinforce lightened strands for a softer, smoother, shinier result; Our blonde hair toner features high-speed technology to deliver a cool tone in as little as 5 minutes
Long-Lasting & Easy: Just 1 application of this hair toner reduces unwanted orange & yellow tones for up to 3 weeks, perfect for in-between salon visits; For all hair types and textures with blonde; Does not lift or shift hair color, does not cover grays
L’Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Customers say
Customers find the hair toner easy to apply and appreciate its quick development time, taking less than 10 minutes. The product effectively removes brassiness and works well on lightened hair, though opinions on color results are mixed – while some say it tones well, others report it turning their hair dark brown. Customers disagree on whether it lightens or darkens their hair, and many find it not worth the money. The look aspect also receives mixed feedback, with some describing it as looking like ombre beauty while others find it ashy.
9 reviews for L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
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Original price was: $12.99.$11.97Current price is: $11.97.
Diane456 –
Great company
The L’Oreal company came through for me. I had ordered their product ” Iced Blonde” 3 times. The first one was switched purposedly for a horrible metallic grey. I had to spend another $18.00 for color remover and another box of Iced Blonde which was not tampered with. The first one came with a somewhat crushed box but an intact seal. The color is not on the color tube inside the box. Since the seal was secure it never occurred to me someone (in shipping?) would think it cute to change the color. The second box was perfect. The color is perfect so when it came time to order number 3 I did so thinking it could never happen again. I was wrong. Same situation intact seal somewhat smashed top, I took the product and mixed a little in a plastic cup and waited. Its a 10 minute toner so nothing changed and I felt confident everything would be ok. Wrong. Ended with gun metal grey hair. I left a rating explaining my problem and the next day I got a brand new box smooth box top and all. Today I get the color remover and I am back to being a blonde again. L’Oreal came through with flying colors. This being Fourth of July weekend I thought I would have to go thru it with the horrible grey color. Thank You L’Oreal you are a stand up company. Diane Q
TM Day –
Works beauitfully pay attention to timing
The photo does not do it justice, simply because of the lighting. It came out a beautiful icy/silver/blondeFor reference my hair was a dark dishwater blonde first. My hair was coming in bright silver and white so I decided to take the plunge. I did tons of research first. This is a TONER not a color. It is used to take out the brassiness the bleach leaves behind. I used L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, and it worked beautifully. I applied it to the back first, wore a foil cap, (ordered from Amazon) Left it on for 15 mins then removed cap and added the rest of the bleach for another 45 mins.It was then a barely yellow cream color. I rinsed it out, using the conditioner but only left it in for 2mins. Dried my hair, let it rest for an hour. The I added L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner. You have to watch it constantly, because it works very quickly!!!I can’t emphasize that enough. It took my hair from a creamy barely there yellow to an icy silver in 5 MINS FLAT!!!I’ve seen the reviews where it turned others’ hair a dingy brown, but that’s because it was severely over processed.Again, it works extremely fast!! 5 mins is all you should need, and don’t take your eyes off it!! As you can see by the photoit works perfectly. It’s a process and you have to be patient and take your time with it. I’ve subscribed the product that’s how wonderfully it worked!! I’ll use it until my natural silver/white fully comes in.
Shopper –
Turned my blind to dark reddish brown- terrible
Coming from a brand like LâOreal I thought this would help remove some of the orange tones and brassiness my blonde highlights had I followed the directions to the T rinsed it out, and immediately knew that my hair was darker, much darker almost like a dark brown on top of that to make things worse there was a reddish tint to itOf course I was devastated it did the opposite of what I wanted. I wanted to make my blonde hair brighter thatâs orange not brown. I had had a horrible Salon experience a few years ago and I remembered that I had to act quickly. Iâve been jumped on the computer for an hour doing research and realize that this is a toner and that I had to get it out of my hair, so then went into washing my hair clarifying shampoos Dawn dishwashing soap, head and shoulders even mixing baking soda with shampoo not to mention now that my hair is damaged from all of this over washing and I still donât have my original blonde hair color that I had before I used a product terrible. Terrible terrible what a nightmare awful experience . I am still trying to find a solution, but may have to end up going to the salon. Iâm paying a lot of money to fix my hair.Do not recommend this product to anyoneWorst thing as they donât even let your return the product so youâre stuck with it and you pay to have damage hair
Christina –
Great product
I’ve been bleaching my fine hair for 20+ years and it got to a point where they are just way too damaged so I didn’t want to continue bleaching…I left this toner for 8 minutes after finishing appling it and it probably too long for the tone I want to achieve but it’s looks waaay better. It killed all yellowness. At least I don’t look like a 3 colored cat)) It smells absolutely nice and my hair didn’t suffer ANY damage. I absolutely love it, will try a different tone probably.
Rayana Abudalu –
Removes all brass, gives you a cool blond! I love this toner and already ordered my second bottle! Donât leave more than 10 mins
Jan Louise Javier –
Took the risk of using this toner despite all the negative reviews. Clearly, some people cannot read instructions and refuse to actually take extra caution on how the toner works. It is not dye nor is it a bleaching kit. If left on for too long (ie. exceeding 15 minutes), the toner WILL turn a greyish purple and it WILL make the blonde more grey.With that said, this toner took out the most obnoxious orange brassy tones out of my hair and gave it a nice ash blonde. Waited over 3 days to use the toner AFTER bleaching my hair. It’s best to wait so your hair and scalp isn’t shocked with all these boxed chemicals. I’ve had ash blonde before so I already knew what to look for. What helped a lot was using a purple conditioner after washing out the toner and leaving that on for 5 min (as per instructions on the bottle) before rinsing completely. Worked just fine for me!
Murewa –
This product is rubbish and fake it didnât bleach nothing please do not buy it
Stephanie Dyke –
This is the second time Iâve ordered items that NEED care and they show up destroyed and unusable.Definitely not happy about wasting my time and money
Christine stringer –
I liked this product it took the brassy orange colour out of my hair