Joico Defy Damage Protective Masque | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine
$11.00





Price: $11.00
(as of Aug 14, 2025 08:00:28 UTC – Details)
From the manufacturer

The Next Generation of Bond Building 


FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE MASQUE
When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
See it. Feel it. Believe it.
HERE’S WHAT YOU WILL LOVE
– Strengthens & Rebuilds Bonds
– 80% Less Breakage*
– 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

Is this is sulfate free?
Yes! We are free of SLS/SLES sulfates.
How long will it take to see results?
Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.
Is this good for curly hair?
Yes! Joico’s Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.
Will the products help my hair color last longer?
Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.
Is Discontinued By Manufacturer : No
Item model number : J15986
UPC : 074469509190
Manufacturer : Joico
ASIN : B07PKFSDW8
Best Sellers Rank: #8,732 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #47 in Hair Treatment Masks
Customer Reviews: 4.7 4.7 out of 5 stars 4,872 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find this conditioner effective, leaving hair soft, silky smooth, and with beautiful shine. Moreover, they appreciate its moisturizing properties, particularly for dry hair, and its ability to make hair look and feel healthy again. Additionally, the product receives positive feedback for its scent, value for money, and damage prevention, with one customer noting it helps repair split ends.
13 reviews for Joico Defy Damage Protective Masque | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine
Add a review
$11.00
Adria Padilla –
Miracle Worker
I bleached my hair n it caused damage. I panicked n purchased this in hopes it would rescue my hair n it did. I washed then put in my hair n left it on for 1 hour. The after was amazing. My hair was back to normal n looked beautiful. Full of body, soft n brought my hair back from the damage. Its pricey but its worth it in an emergency. This is the good stuff ðð¼ð
Sage Pantone –
This is great
Very moisturizing, definitely hydrating and even though it is a smaller bottle, it does last a while and a little bit goes a long way, and itâs a very deep moisturizer and softens My hair helps with dead ends definitely has improved my hair health and soften the texture. Works great. The only thing that sucked was there was a mess up in the delivery process so my products spent the night in the delivery truck and it was below freezing so they froze and I had to thaw them out, but they still worked as if I bought them from the store so they were normal. The texture was still fine. They smell fine. Nothing was wrong
Tierra –
Love it but on the Smaller Side
Honestly absolutely loves this product. It made my hair feel so healthy and silky! I bought it for my wedding and it works well. Itâs a bit small for the price but honestly if you need it for an event itâs worth it! The scent smells so good too.
Stephanie –
BEST STUFF EVER! USE AS LEAVE IN!
I LOVE THIS STUFF! I use the Defy Damage shampoo and conditioner. Once a week I use the 7 Second and then a few days later the mask. My hair was ok.But recently I’ve started using the mask (no conditioner after shampoo) as a leave-in…OH MY GOOOOODNESS! I use just a tiny small little dollop, rub it between my hands until it emulsifies, then put it into my rung-out damp hair at the tips first and then working that up to the roots. Towel dry or wrap it, let it air dry. My hair stays silky smoothn soft and bouncy for days.My hair is very very fine and thin, chemical treated blonde, just post the shoulders. The ends get awful and break, they brittle and snag and tangle, and I rarely blow dry or use heat. Didn’t matter how gentle I was, other than lightening about every 2 months, my hair was dry and the end horrible…until I started doing this with the mask. Everyone noticed the change and massive improvement the first time I did it, that’s how bad my hair was! It’s like it’s not even the same hair!I have a full bottle now, but just reordered to make sure I don’t run out at all!This was a serious game changer for my hair!â¤ï¸ â¤ï¸ â¤ï¸ â¤ï¸ â¤ï¸ â¤ï¸ â¤ï¸ â¤ï¸ â¤ï¸
K. Smith –
Makes my hair soft!
I love this stuff! I noticed a nice improvement after the first use. I color my hair every 6 weeks, but no worries, this hair mask makes it so soft & feels so healthy! So easy to apply & leave on for 5 minutes while in the shower. I will definitely be putting this stuff on subscription!
Asset –
Too oily for the scalp and makes it itch.
Delivered on time. Itâs good but it makes my scalp oily and itchy. It really moisturizes the hair and no tangles.
D. Henley –
Works Beautifully!
This is a great hair mask. This product definitely does what is says. After using it my hair is soft, shiny and smells so good. I recommend this product for anyone who colors, blow dries, and uses hairspray. It will make your hair style elegant!
Rachel –
Wowed!!
My hair is always dry after conditioning. This stuff took it to another level after the first try I havenât seen in years!!! I didnât know it could be this soft and a change for the better texture. Iâve tried very expensive products of the last couple years and nothing has done the job like this!
MarÃa –
Me ha sorprendido mucho recibir el producto ya que el bote es tan pequeño como la tÃpica muestra que viene de regalo con otro producto. De hecho se notaba que habÃa sido cortado de otro paquete. Venden una muestra a precio de producto.
Alejandra E –
Estoy encantada con el producto. Desde la 1era aplicación vi la diferencia y a demás huele muy rico. Sà lo recomiendo
Pat –
Die Maske baut wirklich gut die Haarstruktur wieder auf. Nach ein paar Anwendungen fühlten sich meine Haare stärker und gesünder an. Bei vielen günstigen Marken werden die Haare noch weicher aber darum geht es hier nicht. Ich finde, es lohnt sich.
Maria van est –
Perfect voor geblondeerd haar heel tevreden mee ook lekker geur
KLS 2041 –
Better than Olaplex.