Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract
$23.00
Price: $23.00
(as of Jul 30, 2025 22:27:04 UTC – Details)
From the manufacturer
COLOR PROTECTION IN BETWEEN SALON VISITS
COLORFUL ANTI-FADE SHAMPOO
Preserve the vibrancy of gorgeous, investment hair color with this gentle shampoo that takes out everything you don’t want and leaves behind everything you DO. Stocked with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract, it delivers a luxurious, epic clean that doesn’t strip color, yet whisks away daily pollutants that can dull your strands. The result is maximum shine, vibrancy, 3X more strength, and less breakage.
Directions: Apply to wet hair, lather, rinse.
Is this shampoo for red hair?
Colorful Anti-Fade Shampoo helps fight the fade of all vibrant hair colors – from brunettes to redheads, blondes and beyond.
Does the shampoo actually put color into your hair?
Unlike our Color Balance or Color Infuse Shampoos, which deposit color into the hair, this Colorful Anti-Fade Shampoo prevents hair that’s been colored from losing its investment shade.
Does the product contain sulfates?
No. The entire Colorful line was developed free of SLS/SLES sulfates.
Product Dimensions : 2 x 2 x 8 inches; 10.08 ounces
UPC : 074469517058
Manufacturer : Joico
ASIN : B093CWGR8R
Country of Origin : USA
Best Sellers Rank: #17,702 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #558 in Hair Shampoo
Customer Reviews: 4.6 4.6 out of 5 stars 1,821 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find this shampoo effective at preserving color, with one mentioning it helped maintain their ruby red shade. The product receives positive feedback for its quality, pleasant scent, and ability to leave hair feeling soft and shiny. They appreciate its cleansing properties, with one noting it doesn’t strip color, and find it works well. While some customers consider it a great value for money, others feel it’s not worth the price.
13 reviews for Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract
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$23.00
Shelby Brown –
Good for vivid hairstyles
Great it makes my color last longer, my hair doesnât feel damaged after using this. It donât have a bad smell either.
sharon –
Great product for great hair.
Joyco products are the best.
Christina –
Highly recommend
The smell lasts so long and it smells so good. My hair feels better as well using it compared to the cheap stuff I use. Works very well in not stripping the dye out of my hair as well as long as it’s paired with a color depositing conditioner. 5 months later and my hair is still bright blue! Highly recommended
Angie –
The best shampoo
The best shampoo for color treated hair.
Jacqueline G. May –
Good at cleaning but not so at preserving fun colors
Not great at preserving my level 2 color but is nice cleaner and leaves no residue on hair.
Amazon Customer –
Soft, moisturized hair
I am in my 60âs and I love how this shampoo and conditioner keeps my hair soft and beautiful.
Dottie w. –
Soft
It’s make your hair smell so good and soft
Amazon Customer –
Very good shampoo
Amazing! I usually use this brand, but recently started coloring more often (greys ð) so switched to this more gentle formula and am very impressed!
Barbara –
Ich habe am Angang viel zu viel Shampoo genommen. War ich von meinem vorherigen so gewöhnt. Man braucht sehr wenig. 3 StöÃe mit dem Pumpdosierer reichen vollkommen aus. Haare glänzen schön.
papessa –
provati dal parrucchiere e sono buonissimi prodotti per i capelli colorati.pacco ben fatto e ottimo prezzoo!! grazie amazon!!!
Annabring Arnold –
Produkt wie beschrieben, schnelle Lieferung, 1A
R. Lywood –
Does what it says on the tin. Colour deffo lasts longer.
Cliente Amazon –
Se trata de un champú totalmente normal, promete alargar la duración de color pero no he notado nada especial. Además tiene una textura que no me convence, siempre uso champús sin sulfatos y estoy acostumbrada a que no hagan el mismo tipo de espuma, pero este no me ha gustado nada, sin duda no repetiré.