GIOVANNI L.A. Hold Styling Gel – Strong Hold, Hair Gel for Women and Men, Vegan, No Parabens or Phthalates, Infused with Natural Botanical Ingredients, Lightweight Hair Styling Gel – 6.8 oz (1 Pack)
$9.49
Price: $9.49
(as of Jul 27, 2025 13:57:34 UTC – Details)
From the brand
First Steps Towards Innovation
After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.
With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.
Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.
A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.
Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).
Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979
In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an “E.G.O.T,” as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).
Is Discontinued By Manufacturer : No
Product Dimensions : 2 x 2 x 7 inches; 6.8 ounces
Item model number : 10008
Department : Health and Beauty>Health and Wellness
UPC : 716237100085
Manufacturer : Giovanni
ASIN : B00016X3KC
Best Sellers Rank: #10,332 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #130 in Hair Styling Gels
Customer Reviews: 4.4 4.4 out of 5 stars 3,369 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
FIRM HOLD – GIOVANNI L.A. Hold Styling Gel means secure shape and extreme, stylized hold. Grab onto style and hold on tight with GIOVANNI’s strongest gel, taking hold and control to the extreme so you can stand firm in the spotlight
FRIZZ FREE CARE – Our styling gel for women & men controls frizz with authority. Simply work this gel through damp or dry hair and style as desired for a professional finish. Combine with LA Hold Hair Spritz for the ultimate style
GREAT FOR CURLS – L.A. Hold Styling Gel defines your curls and adds shine without dulling or stripping color from hair. The surface enhancers allow your hair to shine brilliantly. Made with Aloe Vera, Vitamin E, Sunflower Seed Oil, Lavender, and Thyme
VEGAN-FRIENDLY & CRUELTY-FREE – GIOVANNI products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI products are never tested on animals and come in sophisticated recyclable packaging
ECO CHIC – GIOVANNI is bridging the gap between natural and salon-quality hair care. We strive to use the very best ingredients and are always focused on high performance
Customers say
Customers find this styling gel holds hair firmly and works well with various hair types, particularly noting its effectiveness with 3B hair and natural curls. The product receives positive feedback for its lightly-citrus scent, natural ingredients without harmful chemicals, and its ability to minimize frizz without stiffness. While some customers report it doesn’t dry their hair, others mention it tends to make it dry.
13 reviews for GIOVANNI L.A. Hold Styling Gel – Strong Hold, Hair Gel for Women and Men, Vegan, No Parabens or Phthalates, Infused with Natural Botanical Ingredients, Lightweight Hair Styling Gel – 6.8 oz (1 Pack)
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$9.49
JeffW –
Natural and works great
Natural product and it works great! Use it with dry or wet hair and it has great holding power.
K. Salinger –
Great for curly haired gals (with instructions on how to use it with curly hair)
I have curly hair and finding products that work well without weighing it down, making it oily or making it feel stiff & cement like is hard. This is the best I’ve found and I’ve tried the more expensive brands like Aveda (several of their varied products), other natural brands, and even some of the mainstream brands that don’t have as awful of ingredients as most. This is the one I always go back to and have done for at least 6 years now.I apply it while my hair is still wet after I’ve combed out any tangles. I put about a silver dollar sized blob in my hand and make sure its applied to the ends, the underside (this gives more body), the top (to keep frizz away) and the area around my face (to better hold curly shapes there). I then scrunch my hair to enable the curls and let my hair mostly air dry. After at least 20 minutes (if not longer) I blow dry my hair upside down while scrunching it, sometimes putting a light layer of hairspray on while upside down, blow-drying and scrunching. I then flip back up, do a bit more scrunch drying while right side up, maybe do a bit more light hairspray then I’m done. This gives great hold without feeling stiff or crunchy (obviously the amount & type of hair spray makes a difference too) and it will last the day, even into the next day (I don’t wash it daily & you shouldn’t either if you’re a curly haired gal).As far as hair spray goes, use something that says light hold or brush through – less likely to make it stiff and crunchy. You also want to use a super strong conditioner, like the ones for damaged hair, as it will also help keep your curls nourished and curly vs. frizzy. If you have to shower daily don’t shampoo daily, skip shampoo and only wet it or just do conditioner on the ends. Over shampooing will absolutely frizz out your curls. Some people recommend only shampooing once per week. I like every 3 days or so for my hair, but again, I use both shampoo and conditioner for damaged hair as it will prevent drying out. Even with the damaged hair type shampoo’s you still don’t want to shampoo daily. If you have a greasy scalp then just apply it only to your scalp, not the lengths of your hair if shampooing more frequently. This is my current favorite shampoo and conditioner: Giovanni 2Chic Ultra Repair Shampoo, Blackberry and Coconut Milk, 1.5 Fluid Ounce However, it has a smoky (incense like) coconut scent, so if you don’t like that then try the one of the same brand but that comes in the green or brown bottle as those have lighter scents.
Sarah B. –
My Go-To Styling Gel
I recently tried this Styling Gel and I have to say I love it! The scent is subtle and not overpowering, which is always a plus. It holds my straight hair really well, and it works great for my daughter’s curly hair too.One thing I noticed is that it’s really lightweight, which is great because it doesn’t weigh down my hair. It’s also free from harmful chemicals, which is a huge plus for me and makes me feel good about using it on my hair and my daughter’s hair.Overall, I would definitely recommend this Styling Gel, especially for the price. It’s an affordable option that works really well and is suitable for a variety of hair types. If you’re looking for a lightweight and effective styling gel that’s also free from harmful chemicals, this is definitely the one to try!
Gil C. –
Great for all hair types.
Non sticky and holds most of the day.
Hazel S. –
Leaves curls defined and soft! No crunch and no flakes!
I was searching for a new product to use for my curls, especially in this heat! My old product, Twist by Ouidad, no longer sells the light hold gel that I loved. This product was affordable AND feels amazing on my curls. I usually put a small drop on my hand and mix with a little water to lighten the amount of hold I want. It smells subtle but nice and clean, I even smelled it the next day after a full night of sleeping with my curls up. I only needed to dampen my curls a bit with some water in my hands to reactivate it, but I also added a tiny bit more for a fresher look and to tame any frizz I had. The hold is wonderful for the humidity, and I like that I can easily use a little more water to lighten the hold. Overall it is easy to use/portion, and performs well. I didn’t get a good enough photo because I’m at work right now, but I HAD to review this from how happy I was. It also added some volume to my hair and didn’t weigh down any of my curls and no stickiness!!
Nanette –
Clean Beauty/Worth the Money/Mixed Hair
I have been using this gel and the âDirect Leave in Conditionerâ for years together and I always come back to these 2 and they will forever be a must have in my bathroom. This gel has strong hold and is a great alternative if you are wanting to stop using Eco Style Gel/Wetline Extreme Gel since those 2 gels have formaldehyde releasing ingredients and âTEAâ. Which all are carcinogenic ingredients that can be linked to some cancers or illnesses. Really thick, smells like an aloe vera plant, application is bomb, mixes well with most leave in conditioners, your hair will last for DAYS + it is glycerin free as well as the âDirect Leave in Conditionerâ, extreme curl definition, and it is under $10 if you buy them individually. If you are on a budget, need a hard holding gel so your hair will last, and want clean hair products, try this and you wonât be sorry!
Barb –
Not Firm Hold
I was hoping to get the strongest ‘firm’ hold, as shown in the advertisement photos on the back side of the product, with a scale of soft to firm. I received the 3rd strongest hold. Giovanni is a nice product, and I received it in good condition and quickly. I just wanted the stronger product.
fk –
best gel ever
i have very healthy, fine, curly hair which means i struggle with lasting hold, my hair gets weighed down very easily and is prone to build up. this gel is incredible!! it is definitely on the thicker side, which can be intimidating if you have fine hair but i take some in my hand, spray water on top to help it coat my hair better when i apply it. it feels a bit sticky but i promise after you diffuse your hair and scrunch out the gel cast, it’s super soft and bouncy but you maintain the hold and have no frizz. it’s great, forever will repurchase. i’ve tried other gels from aveda, ouidad, and curlsmith but this one is so much better & a lot cheaper.also the scent is very clean/natural/slightly citrus smelling but very subtle, which i prefer because i cannot stand hair products that have overwhelming scents.
Sera –
Gives a good hold. Love the product.
rawiah –
٠٠تاز
Hawraki –
It’s not too hard on the hair, you can use if for smooth and easy styling and it smells lovely!
jaime nebra albero –
Apropiado para climas húmedos, yo lo emulsiono con agua, me hace cast que luego rompo fácilmente y además queda el pelo brillante. Aquà en Amazon lo encuentro mejor de precio que en tiendas
H –
All good!