GIOVANNI COSMETICS L.A. Natural Styling Gel – Strong Hold, Eco Chic Technology, Grapefruit seed extract, Aloe Vera leaf juice, Vitamins & Minerals, Nourish Your Hair, Frizz-Free – 2 Oz

Price: $5.99 - $5.45
(as of Aug 02, 2025 03:46:19 UTC – Details)

From the brand

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).

Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an “E.G.O.T,” as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 5.01 x 1.59 x 1.05 inches; 2.12 ounces
Item model number ‏ : ‎ 4523
UPC ‏ : ‎ 716237180469
Manufacturer ‏ : ‎ Cutting Edge International, LLC
ASIN ‏ : ‎ B0013LD2BO
Best Sellers Rank: #52,714 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #688 in Hair Styling Gels
Customer Reviews: 4.3 4.3 out of 5 stars 335 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

TAKE HOLD TO THE EXTREME – Eco Chic L.A. Natural Styling Gel takes hold to the extreme. Its natural-base includes extraordinary ingredients that grab onto style and hold on tight. With this strong holding gel, you can stand firm in the spotlight!
CONTROL FRIZZ WITH AUTHORITY – Citrus Grandis, or Grapefruit seed extract, alleviate dry hair conditions and add volume to your mane while Aloe Vera leaf juice provides the necessary vitamins and minerals to your hair to keep it nourished and frizz-free
GIOVANNI ECO CHIC TECHNOLOGY – Giovanni Cosmetics is committed to creating only the highest performance formulations for its products, guaranteed by the Eco-Chic-Technology!
VEGAN FRIENDLY – GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
ECO CHIC – GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance