Ever Straightening + Brazilian Keratin Therapy Smoothing Shampoo with Coconut Oil, Cocoa Butter & Avocado Oil for Lustrous, Shiny Hair, Paraben-Free, Sulfate-Free Surfactants

Price: $9.29 - $7.49
(as of Jul 28, 2025 19:41:48 UTC – Details)

Smooth hair the way nature intended with OGX Ever-Straightening + Brazilian Keratin Therapy Shampoo. No matter the hair type, this powerhouse hair-smoothing shampoo nourishes and hydrates strands, leaving them extra-glossy with a lustrous shine. The rich and exclusive blend of this shampoo contains Brazilian keratin protein, which is known to help strengthen and smooth hair. The straightening shampoo is also infused with coconut oil for softness, avocado oil for moisture and cocoa butter. Plus, the coconut, brazil nut and cocoa butter scent makes lathering up an all-around sensory experience that leaves locks with an irresistibly good smell. Paraben-free with sulfate-free surfactants, this nourishing shampoo is gentle enough to smooth hair cuticles and promote strong, long tresses. For a full hair care routine that’ll leave your hair with a brilliant, luxurious glow, pair this keratin shampoo with OGX Ever-Straightening + Brazilian Keratin Therapy Conditioner.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2 x 3.9 x 6 inches; 13 ounces
Item model number ‏ : ‎ 4095601
UPC ‏ : ‎ 022796916013 312547440448
Manufacturer ‏ : ‎ Vogue International
ASIN ‏ : ‎ B004ISW5YY
Country of Origin ‏ : ‎ USA
Best Sellers Rank: #10,464 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #322 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars 10,187 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

SMOOTH HAIR THE WAY NATURE INTENDED: This 13-fluid ounce bottle of OGX Ever-Straightening + Brazilian Keratin Therapy Hair-Smoothing Shampoo hydrates strands, leaving them extra-glossy with a lustrous shine
SOFTER, SILKIER, STRONGER: No matter the hair type, this nourishing keratin shampoo strengthens and softens hair while helping smooth the cuticle for strong, long tresses
HAIR CARE INSPIRED BY NATURE: Formulated with a rich, exclusive blend containing Brazilian keratin protein, moisturizing avocado oil, coconut oil for luster and cocoa butter
ALL-AROUND SENSORY EXPERIENCE: The coconut, brazil nut and cocoa butter scent leaves your locks smelling irresistibly good every time you lather up. Plus the sulfate-free surfactant hair care system is paraben-free and gentle on your tresses
BEAUTY, PURE & SIMPLE: For a full hair care routine that’ll leave your hair with a brilliant, luxurious glow, pair this keratin shampoo with OGX Ever-Straightening + Brazilian Keratin Therapy Conditioner