e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
$10.00
Price: $10.00
(as of Aug 03, 2025 12:12:56 UTC – Details)
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions : 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number : 81517
UPC : 609332815179
Manufacturer : e.l.f. Cosmetics
ASIN : B0BQQS5GBQ
Country of Origin : USA
Best Sellers Rank: #1,234 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars 10,729 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
Customers say
Customers find this primer effective, noting it makes makeup last all day, keeps it in place, and works well under foundation. The product receives positive feedback for its moisturizing properties, particularly for normal to dry skin, and its ability to create a dewy makeup look. The stickiness aspect receives mixed reviews – while some appreciate that it doesn’t feel sticky, others find it too tacky. Some customers report skin sensitivity issues, mentioning it makes their face oily and itchy.
13 reviews for e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
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Holly! –
Decent value primer that works well!
I like this product – e.l.f. Power Grip Primer + 4% Niacinamide.The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth.First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that’s okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines.This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face – left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you’re leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits.Overall, I recommend this product!
Nathalia Granada –
This primer is amazing!
e.l.f. Power Grip PrimerThis primer is amazing! ð It leaves my skin soft and helps my makeup last all day. The niacinamide is a huge benefit for my skin. It’s sticky at first, but it’s perfect.I love this first! ð My makeup lasts all day and my skin feels great.
Macy Fawcett –
Great
The best primer ever. So sticky and great. i love the way it makes my skin feel and how well it holds my makeup on
Amazon Customer –
Smooth effect and budget friendly
Cheap and satisfying product. Helps to smooth my makeup application. Gives a sticky effect when applied to create a barrier from the skin. Not greasy at all. Good product to buy …budget friendly
PERSONAL STYLE VIBES – creator earns commission –
A Must-Have Primer That Truly Grips!
I absolutely love the e.l.f. Power Grip Primer with Niacinamide! It grips my makeup perfectly, helping it stay in place all day, and the added niacinamide is a great bonus for my skin. It smooths out my complexion, gives a nice glow, and feels hydrating without being greasy. A must-have in my makeup routine!
Amazon Customer –
Perfect primer!
I absolutely love this gripping primer! It works amazingly well to smooth out my skin and minimize the appearance of pores, leaving a flawless base for makeup. My foundation glides on effortlessly, and my makeup stays put all day without any cakiness or fading. It truly helps create a smooth, even canvas, making my entire makeup routine look much more polished and professional. I canât believe how effective it is for such an affordable priceâitâs honestly a game-changer!I highly recommend this primer to everyone, whether youâre a makeup pro or just starting out. The texture is lightweight, and it doesnât feel heavy on the skin, which is perfect for daily wear. Iâll definitely be buying this religiously from now on. If youâre looking for an inexpensive product that delivers amazing results, this is a must-have in your makeup routine. Donât miss out on this oneâitâs a total must-try!
Ana Patricia Castillo –
Primer
I love the e.l.f. Power Grip primer. It makes my makeup last much longer and leaves my skin smooth and ready for products. Itâs great for oily skin as it controls shine without drying out. It has a lightweight texture and no strong scent, which I really like.
itsizzi –
It’s truly sticky
Guess I should have read the description more thoroughly. It’s very sticky, and remains so throughout the day. It’s so reasonably priced, and does a good job holding my tinted moisturizer in place, but I can’t stand the sticky feel on my skin.
Navneet Kaur –
Amazing product, doesnât let go of my makeup anywhere, love it:))
Mary –
Me encanta este primer, lo recomiendo ampliamente, ayuda mucho con la textura de la cara
Filippo –
Sul fatto che i prodotti E.L.F. siano di ottima qualità non ci piove, sul fatto che siano oggettivamente cari, beh anche questo è vero. Una volta preso atto di queste due cose, è un brand di cui ci si può fidare (quasi) alla cieca. Ho provato diversi prodotti e.l.f. e sono sempre rimasto soddisfatto, anche se conscio che rispetto ad altri marchi sono molto più cari e spesso le quantità sono molto minori.Questo primer non fa eccezione, è sicuramente il migliore tra quelli provati, ma è anche il più caro contando che c’è poco prodotto . Per fortuna l’ottimo erogatore a molla permette di dosare alla perfezione la quantità di prodotto, che è cremoso e denso e un pochino difficile da spalmare, ma estremamente appiccicoso nel senso migliore del termine: nonostante sia veramente un “power grip” non da la sensazione di avere della colla sulla pelle, perchè la formulazione è molto delicata e la texture leggera.. basta poco prodotto per coprire il viso con un pò di manualità e velocità ..Ma la cosa migliore di questo primer è la tenuta: che si tratti di fondotinta o cipria, veramente ciò che si mette rimane fissato tutta la giornata senza perdere consistenza o struttura. Anche a fine giornata togliendo tutto si avverte che è stato utilizzato un prodotto di ottima qualità perché non lascia residui e nemmeno rossori.Quindi in sostanza un prodotto eccellente, di sicura affidabilità , che costa molto perchè vale molto.
Amazing! â¤ï¸ –
Very nice. Super happy with it!
Harsh –
Great