Clairol Natural Instincts Demi-Permanent Hair Dye, 7RG Dark Rose Gold Blonde Hair Color, Pack of 1
$7.98
Price: $7.98
(as of Aug 03, 2025 06:30:16 UTC – Details)
Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that’s totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.
Product Dimensions : 2.37 x 3.56 x 6.31 inches; 6.88 ounces
Item model number : 7RG
Manufacturer : Wella
ASIN : B07KRTFSCF
Country of Origin : Mexico
Best Sellers Rank: #3,142 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #47 in Hair Color
Customer Reviews: 4.2 4.2 out of 5 stars 7,501 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Enhance your look with rich, radiant color and glossy, gotta-have-it shine!
It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant.
This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
Available in 37 shades of blonde, brown, black and red
3 EASY STEPS: MIX, DYE, DRY The complete conditioning kit is easy to use. Achieve rich radiant color in just 20 minutes. It’s time to let your hair shine! Read and follow the instructions on the leaflet enclosed.
Customers say
Customers find the hair dye easy to apply and appreciate that it’s gentle on both hair and scalp, making it soft and shiny. The product receives positive feedback for its smell, with one customer noting it has no harsh fumes, and customers consider it good value for money. The color and gray coverage receive mixed reviews – while some say it’s nice and covers gray well, others report it fades quickly and doesn’t cover gray patches. Functionality and longevity also get mixed feedback, with some saying it works well and lasts long, while others find it doesn’t work well and doesn’t last more than five shampoos.
13 reviews for Clairol Natural Instincts Demi-Permanent Hair Dye, 7RG Dark Rose Gold Blonde Hair Color, Pack of 1
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$7.98
NancyKim –
It works for my gray hair
I know this product is not recommended for gray hair, but I like the fact that it will wash out and I can recolor when I want, rather than seeing gray roots and having the difficulty of coloring my roots at home by myself. My hair is almost completely gray on the top, but underneath and ends are mostly my natural light brown. I got the light blonde color because I was afraid of going too dark but will probably try the medium blonde next time. I only shampoo my hair once or twice a week so hopefully this will last more than 2 months. My hair came out very soft and manageable.
Minoes –
Please donât discontinue
Finally. A warm shade that is neither orange nor yellow. I donât know how it fades yet, but it is beautiful so far. It does not cover grey well, as expected. I used it on dyed, light ash brown hair and it added a nice warmth to it. True apple red tones. Just what the doctor ordered.
Skyler –
Nice color
Beautiful color. Cover grey and fades out, but still hides the grey.
Kindle Customer –
Rose gold
I will need to do a gloss treatment but the color is really prettyRose gold
Jean M. –
Hair color.
I love this hair color. Itâs very hard to find them. I am grateful that Iâm able to buy through Amazon. Great price. Thank you. Will buy again. Actually this is my second time buying it.
EXP01 –
Made my hair completely unmanageable
I haven’t dyed my hair in about twenty years [50% grey now] and I got this wild notion to use this. I left it on virgin untreated hair for about 15 minutes and when I rinsed it out my hair felt like a wet brillo pad! It dried my hair out quite terribly. Also, the colour was supposed to be a cool toned dark blonde but it was super brassy.I dealt with it for about two weeks when I bought a colour depositing deep conditioner that softened up my hair and blended away the brassiness. I will never use this again and I do not recommend this product at all.
Molly –
GLOSS, not color changer
I tried twice – I first bought the dark blonde and it did nothing but make my hair shiny. Then I bought this medium cool blonde and it still did nothing but make my hair shiny. I promise that I did it right.. watched videos and followed the instructions. So, just note: this doesnât change your hair color.I give it 3 stars for being easy to use, ammonia free, non damaging and glossy. I deduct stars for poor marketing.
onlineshopper –
If you have resistant gray…
…you can leave this on longer so it will cover gray better. This is less damaging than permanent color. I use the dark ash blond for my light brown and blond and grey hair. I like the gentler smell of this color. I am sensitive to scents and this is very tolerable. It will appear a bit dark at first, but to get better coverage I have to leave on for 45 minutes. If you don’t want that, go with permanent color like perfect 10. Their dark blond is warmer, but I like that formula and can tolerate the scent. I recommend natural instincts if you have never colored your hair before. Go a shade lighter or a shade very close to your hair color and follow the directions. If this works for you, great. But to cover my very white gray I have to leave it on longer. The color is very good for me. Do not be afraid to try it. Don’t go too dark, err on the side of being too light, you can go darker next time if you wish. The color is very natural and so pretty. Limit the use of heat tools for longer lasting color. Shampoo less often if you can. Otherwise plan to use often to cover those roots. You do not want yellow or orange roots. A color is too warm if this happens. And we all know what white roots look like! With a hair color like this, you can get that youthful hair color back. I only use only at front hairline and the crown of my head to blend in with previously colored hair. I use a wide-toothed comb to ensure color is getting down to the root. Use as much as you and, don’t skimp where you are applying it to saturate each strand. I also make sure my hair is free of hairspray, mousse, gel, etc. for best results. You don’t have to, but it is best. Please do not stop making this. I also have sensitive skin and make sure to rinse it well. Do not color when you are in a hurry. I also use a microfiber towel on my hair. Save your best white towels for your body or your guests. I cannot emphasize how easy it is to use this color. When you color your hair regularly, you will get very good at it. Wipe up spilled hair color immediately. Don’t get it on clothing, walls, bath rugs, etc. I sit in bathroom and play games on my phone to pass the time. I have no stress about it, it is just part of my routine. Good luck.
FarmGirl –
My hair is naturally an ashy medium blonde. I don’t need grey coverage. I’ve been playing a little bit with 6RR of the same line for the past few months, and as the color was slowly fading after a couple of months, I’ve decided to try a lighter shade to maintain the rosy gold I had left on my hair.Used 7RG last night. Used 2 boxes as my hair is getting insanely long. The formula is more liquid than the 6RR (auburn). But the results are better than I expected! A nice rose gold, shiny. We’ll see how it will fade away!Note: if you have dark hair, this shade won’t do much for you. You can’t expect your hair to become this shade unless you lighten it up first! I’ve seen a few comments here about dark brunettes disappointed by the color… and it’s normal. Either use a darker shade made for darker hair, or get your hair lightened first (I recommend a professional for this). Will buy again once the price comes back down.
Guy R. –
I love this product, but it just would not color my roots, I left my hair as long as I could without washing it before coloring. it seemed to do the trick……and I also leave the product on for half an hour..after coloring it seemed to make my hair lank and greasy till I washed it again…the roots still wash out faster but at least it is there to start….other than that the colour is great…
Juliette Desrosiers –
I love this Color, I am a strawberry blond and this highlights it very nicely. It doesnât seem to wash out quickly as other brands. Highly recommend this product
Yvonne Parks –
After having hair breakage due to the harshness of other brands of hair dye, I switched to this one. True, it doesnât last as long, but itâs way gentler on your hair. And you dont stink the day after using it! ð¤ª
Menya –
Great for a subtle change. Covers Grey dull looking hair.