American Crew Forming Cream 85 g
Original price was: $15.86.$14.95Current price is: $14.95.
Price: $15.86 - $14.95
(as of Aug 17, 2025 14:22:58 UTC – Details)
Fiber-like resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired.Humectant and emollient responsible for unsurpassed hold, an emollient that provides a smooth after feel, a fine conditioner and an excellent emulsifier, protects against moisture loss while providing total control.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.76 x 2.76 x 2.76 inches; 1.44 ounces
Item model number : 5052206005605
UPC : 721866515384
Manufacturer : American Crew
ASIN : B004DO0H7K
Best Sellers Rank: #9,556 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #69 in Hair Styling Creams & Lotions
Customer Reviews: 4.6 4.6 out of 5 stars 756 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Forming cream provides medium hold, excellent pliability and a natural shine
For classic, avant-garde or trendy styles
It is easy to wash out without leaving residue on your hair
Works well on all hair types
Customers say
Customers find this hair styling cream to be of excellent quality, offering great value in an economical multi-pack format. The product provides good hold without being too firm, and customers appreciate its perfect amount of shine and long-lasting properties. They like the cream’s texture, with one customer noting it works well for beard styling, and while some find it smells great, others mention it has a different scent than expected. The stickiness receives mixed feedback, with some finding it not greasy while others describe it as extremely sticky.
13 reviews for American Crew Forming Cream 85 g
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Original price was: $15.86.$14.95Current price is: $14.95.
Cryptdiger –
This is the best!!!
Iâve tried so many other brands but nothing beats this one!!! I get the medium hold medium shine and itâs phenomenal! It works and holds great and smells soooo good. I will only buy it when there is a good deal going on though because itâs so damn expensive. When there is a sale buy quite a few because why not?
Jason H Eggers –
Economical Multi-Pack Of An Excellent Product
American Crew has been my long time go-to for for a hair product. A little goes a long way, but I have 2 sons that use this as well, so the three pack saves some money. It seems to have a long shelf life, so it would probably also be fine if you’re looking to just stock up as well.
MatthewTroy –
Great product. Good pricing
Great pricing. Love the product.
Ken M –
Clean Gentle Hold
I have been using this for years. 3 Oz will last a long time.
D. G. Sinclair –
Great for beards too
I have a long beard, and this green crew goop works great to give my beard a soft and full feel. Nice mild fragrance, not obnoxious.
P. Walker –
Not at all greasy, perfect amount of hold, affordable. Love this product.
Love this product – what more is there to say. Affordable, just the right amount of hold, not greasy.
Nick Walters –
Favorite men’s hair care product
This hair product is a go to for guys with fine and oily hair like myself. It lasts all day and is popular because it holds up, smells good, and easy for styling. I would avoid the imitations, stick with the American Crew brand for forming cream. They don’t work as well from my experiences.
Amazon Customer –
Great product but over priced
Iâve been using forming cream for over 15 years. Little over priced but I do not use any other products besides crew for styling. Very disappointed about the amount I received the pick was a little over half the container.
Digger –
Have used this for years and very happy with it. Got a really good price compared to buying it at the barber shop.
Jason –
I’ve been using this product for 10+ years and decided to buy online… Turned up quickly but the product had dried and was very difficult to work with. Binned it.
Cliente de Amazon –
Muy pequeños, son 3 muy pequeños en el paquete, existe presentación más grande y menos caro que los 3 juntos tomando en cuenta precio y contenido y comprándolo con algún estilista,el producto en sà es bueno, deja bien el cabello.
Amazon Customer –
That is a high price, and I was surprised when I received it. I have a picture.
Joe –
Definitely will buy again !100% original