100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits – Vegan Gorgeous Fruit Pigmented White Peach Color (Light with Warm Undertone) – 1 Fl Oz
$48.00
Price: $48.00
(as of Jul 29, 2025 22:09:56 UTC – Details)
From the brand
Find YOUR Clean Routine
You shouldn’t have to sacrifice health for beauty!
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Makeup Colored by Superfoods
Nourish & Revitalize Your Mane
100% PURE isn’t just our name, or our ingredient list it’s a commitment to producing the purest, healthiest products. We strive to live with compassion, kindness, and empathy to be environmentally sustainable and improve the lives of our customers by providing A-Z beauty products without the harsh chemicals that they’ve had to choose from in the past. Quality products that make you feel great and look amazing, naturally.
Is Discontinued By Manufacturer : No
Product Dimensions : 5.31 x 1.38 x 1.38 inches; 3.88 ounces
Item model number : 1CFFCWP
Department : 07 Foundation
UPC : 885227243313 899738005773
Manufacturer : 100% Pure
ASIN : B004BUY5RY
Best Sellers Rank: #61,771 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #510 in Foundation Makeup
Customer Reviews: 4.0 4.0 out of 5 stars 208 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
RADIANT COLOR MATCH FROM SUPERFRUITS – Perfect fit for light skin with yellow undertones, tinted with the world’s first globally patented fruit pigmented technology; enriched with antioxidants from fruits, vitamins, and skin-loving nutrients.
FRESH FLAWLESS BALANCE – Rich and creamy hydrating formula easily conceals dark circles, bags, and blemishes for an even complexion; rice starch absorbs oil and controls shine without clogging pores.
MOISTURIZING MATTE PERFECTION – Our ultra lightweight correcting cream concealer promotes smoother, softer, and firmer skin, thanks to aloe and antioxidant-rich acai and pomegranate oils.
GIVE YOUR SKIN SOME LOVE – Cosmetics that nourish your skin are rare, we’ve cut out all of the nasty stuff so it’s gentle enough for all skin types; can be used day or night for a natural glowy tint.
BEAUTY DOESN’T GET ANY CLEANER – You don’t have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.
Customers say
Customers praise the foundation’s high-quality coverage and natural ingredients, with one noting it’s buildable for more coverage. Moreover, the product receives positive feedback for its application ease and foundation quality. However, customers disagree on how well it matches their skin tone, with some finding it perfect while others say it’s too dark for their complexion. Additionally, while some customers find it keeps oily skin matte all day, others report it makes their skin drier and saggier. Moreover, the finish receives mixed reviews, with some saying it looks natural while others find it looks caky and flaky.
8 reviews for 100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits – Vegan Gorgeous Fruit Pigmented White Peach Color (Light with Warm Undertone) – 1 Fl Oz
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$48.00
Leah Nicole –
Incredible Foundation!
I was in search of a natural foundation without any harmful cancer causing skin damaging ingredients.. with full coverage, which can be hard to find bc most products that are natural foundations are usually tinted moisturizers offering no coverage… And when I came across this foundation I was thrilled… 100% Pure Cosmetics makes nearly all of their products out of fruit.. That fact alone excited me… So… I went out on a limb and purchased this product.. And I say out on a limb because.. I’ve never spent any where near $30 on any foundation and I wasn’t sure the shade would match.. But..it matched perfectly.. The sad thing about this foundation is that it only comes in six shades… So it’s pretty limited… Their darkest shade “Toffee” that is the shade I purchased… And it was perfect for my skin tone.. FYI: I wear a honey beige in Maybelline SuperStay, Classic Tan in CoverGirl and in Revlon it varies I can go from Natural Tan to Toast depending on if I get a lot of sun.. I’m a lighter skinned black woman.. If you go to their website, instead of swatches of shades they actually have people that you can match your skin up with.. and I think that is very cool because it was so easy to pick out my skin tone… So, I would def. check out their website.. but I would purchase it on amazon because it’s 2 dollars extra on their site lol… That’s why I bought it here. Anyway.. The woman I matched with seemed to be a woman of mixed race.. Just to give you an idea of the shade “Toffee” bc whenever I buy makeup online I always mess up so i hope that info helps someone else : ) I do wish they had darker colors.. I would love for my mom to try it out… But other than that..Incredible product, full coverage… It feels like I have nothing on.. Not heavy at all… Very light… Incredible feel.. Seems to minimize my laugh lines or make them disappear AND MOST OF ALL It’s NOT HARMFUL TO YOUR SKIN!!! I LOVE IT! I will Definitely repurchase this as soon as mines runs out!ADDED UPDATE: So I had this product for a week now and one thing that I’ve noticed is that… Well, if you have oily skin this really doesn’t apply to you… But for people with dry skin.. Make sure you have a really good long lasting moisturizer… I wouldn’t say this foundation dries your skin out but I think it’s more for oily or combination skin.. Initially when you put it on it has a lot of moisture but… within like an hour my skin starts to feel dry again.. So.. I’m looking for a really good moisturizer now to work with this foundation. This may sound weird but I use olive and grape seed oil as a moisturizer on my face it works for me.. No break outs or nothing skin looks much clearer & brighter I’m on this natural kick… Anyway…. I didn’t think I could find that much moisture in another product but.. this foundation still manages to get dry when I put it on..Once it dries on your face is has a satin/silk finish… Kinda feels like powder after a while.. which I don’t like at all… And also coverage lasts about 6/7 hours.. I’m still in love with this product.. I guess I just need to find a better moisturizer to work with it..
Margaret Young –
Good coverage
I like that this product is clean beauty. It is very pigmented and thick, which some might not like. But it does a really good job covering imperfections on the skin. I like to mix it with a little moisturizer so that it’s a thinner application.
C Drayton –
Best Foundation Ever!
I’ve been using 100 Percent Pure products for five years and have loved them all. The foundations, powders, blushes, lipstick, face masks, etc; are all great. I was in need of a new foundation and tried this out after reading reviews on the website. The application of this foundation was soooooo smooth and luxurious feeling. Very little foundation needed to give full coverage without looking like I was wearing any. It lasted all night. This is my favourite and I will keep buying and recommending it.
Cat In A Hat –
NO “olive undertones” in peach bisque! Red undertones! Plus too drying for middle aged skin
I recently discovered that my beloved Vapour foundation (which lasted for years) is no longer available. Am in need of finding a low toxicity level foundation to replace what had been the perfect foundation (tears streaming as we speak) and this seemed like a fair try. I’m olive with some flushing on my cheeks and need a super neutral, true olive undertone foundation. There is NO “olive undertone” in peach bisque! It’s super peachy/red â as the name suggests. On top of that I’m 48 and have had medical treatment which devastated my skin, especially around the mouth and laugh lines. With Vapour the dry aged skin felt barely noticeable, but after applying this foundation my skin seemed to get even dryer and saggier â even though I moisturized before applying. And mind you, I apply a very thin layer of foundation focusing on cheeks and nose. I’m very disappointed in this product. If you’re young/have small pores/taught skin and have peach undertones, this might work for you.
MommieZ –
Love the product
Perfect match. Little product goes far beyond. Perfect shade match. Blendable and feels great on skin. The shade is not available for repurchase. 🙁
kayley –
Just okay – hard to match shade
I have been using the brand Ilia because of the good ingredients but heard some positive things about 100% Pure so decided to give it a try. The shade is more pasty and lighter than fits my complexion unfortunately and it doesnât seem to go on quite as smoothly, really have to work at blending in.It was okay, but think I will likely stick with Ilia since the shade matches and it blends easier.
sandy –
High percentage of Titanium Dioxide
This formula has been changed…….titanium dioxide has been added (I believe it’s 3rd or 4th ingredient!), my bottle I have now says FIFTEEN PERCENT which is crazy……..it burned my skin. I have used this for many years and it is not listed on my older bottles. ( And the next ingredient is Zinc oxide at 10%!!) Amazon please print this, consumers need to know because I’m sure I’m not the only one that has reacted to this.
Jon –
A superior product
The products offered by 100% Pure are exactly that – pure ingredients with nothing harmful. I have beenusing their products for many years and am completely satisfied with them. It is a good feeling to haveproducts that are safe and do not cause any harm or adverse effects.