COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

$34.50

Added to wishlistRemoved from wishlist 0
Add to compare
Category: Tag:


Price: $34.50
(as of Jul 29, 2025 05:01:47 UTC – Details)

From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

How to use Color Wow Root Cover Up like a pro

Color Wow Root Cover Up Most Awards

Color Wow Root Cover Up vs other Root Touch Ups

Root Cover Up Shade FinderRoot Cover Up Shade Finder

Explore more from Color Wow

Non-drying volumizing tech

Weightless, frothy foam for big, bouncy, bombshell volume.

Revolutionary Naked Technology

Expose the beauty of your natural curls.

The Ultimate Dream Clean Duo

100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair.

Best For

Fine, thin, limp hair. Safe for color-treated hair + extensions.

Best For

Curly and Coily Hair (Type 3a – 4b curls).

Best For

All hair types. Safe for color-treated hair + extensions.

Key Ingredients

No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo.

Key Ingredients

Powerful hydrators plus crunch-free stylers that feel like nothing on the hair.

Key Ingredients

Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils.

Benefits

Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling.

Benefits

Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast.

Benefits

Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days.

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.13 x 0.6 x 4.9 inches; 0.07 ounces
Manufacturer recommended age ‏ : ‎ 0 months and up
Item model number ‏ : ‎ CW547
Department ‏ : ‎ Unisex Adult
Manufacturer ‏ : ‎ AmazonUs/FEDM1
ASIN ‏ : ‎ B07229BG2F
Country of Origin ‏ : ‎ USA
Best Sellers Rank: #1,261 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Hair Mascaras & Root Touch Ups
Customer Reviews: 4.2 4.2 out of 5 stars 20,123 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Customers say

Customers find the root cover up works well, covering grays nicely and applying easily with a brush. The color matches well, particularly for light-colored hair, and the product lasts through daily wear. While some customers say it’s worth the price, others find it overpriced, and there are mixed opinions about its stickiness – some say it adheres well while others report it doesn’t stick to hair. The scrubbing ability also receives mixed feedback, with some noting it washes out easily while others find it can be messy.

13 reviews for COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

0.0 out of 5
0
0
0
0
0
Write a review
Show all Most Helpful Highest Rating Lowest Rating
  1. TLM

    Excellent coverage; a bit expensive
    I am very impressed. I purchased the dark blonde and applied it for root touch up and very thinning hair at my temples. It worked beautifully and was a great match! It looks very natural and wasn’t heavy like I have found some products in the past.The only negative is the amount of product for the price. I am delighted to have such a great result but find it overpriced.

    Helpful(0) Unhelpful(0)You have already voted this
  2. TGDesigner

    A must for touch-ups. Good product.
    My go-to for touch-ups between color visits. Easy to use and looks great!

    Helpful(0) Unhelpful(0)You have already voted this
  3. Blondie

    Easier to use than sprays
    Works great for me. Have been using WOW for years. Covers thinning temple areas very well and naturally. Grey hair coverage is OK, not the best, but I love the convenience of this product. Have also used sprays, but they are messy and leave spots on my clothes when sprayed. The spots do not wash out easily.

    Helpful(0) Unhelpful(0)You have already voted this
  4. Anita Bruck

    Love it
    Surprisingly effective for hiding grays or thinning areas. It stays all day and looks natural.

    Helpful(0) Unhelpful(0)You have already voted this
  5. Lisa

    Dark Brown: Buyers Beware
    After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch.WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line!The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

    Helpful(0) Unhelpful(0)You have already voted this
  6. Vanessa Stretch

    Good quality product and definitely worth every penny!
    I did my research on hair color cover ups because I need to stretch out my times between salon visits. This product was highly recommended by several sources. I tried it today. Did not disappoint! Got medium brown and red to blend for my preference. Easy to apply. No fuss, no muss. Blends beautifully and easy to remove from skin when needed. Extremely lightweight. Not sticky. Won’t come off when I run my fingers over the hair on which I applied it. Comes out completely when shampooed. I did find that it tends to adhere even better to “dirty” hair, which makes sense, as residual oils or hair product like gel or wax would help the powder adhere even more. It does work fine on clean hair, too. Just takes a bit more application. Love this and will definitely use to go longer between salon visits!

    Helpful(0) Unhelpful(0)You have already voted this
  7. Allieoooop

    Meh but I like the color best,..
    I’ve been using WOW for awhile and while i like it, I think it’s pretty on par with the ones you get at the drugstore for less. The product itself works well but far from perfect in terms of coverage and staying power. I think the sprays stay better to be honest but it’s easier to get precision with a brush/powder. I like the wow color better than the drugstore brand which is why I continue to buy it but again it’s really no better than the powders at the store which are cheaper. I suggest you try several to find the best color and just accept you’ll have to reapply a few times a day.

    Helpful(0) Unhelpful(0)You have already voted this
  8. Dragonkeeper

    Natural looking and lasts
    So far so good, I bought it to cover some greys and help my roots look better between highlighting every 12 or so weeks. This works very well, natural looking and lasts. You just need to be patient to ‘pat’ the powder on the hair versus ‘painting’ using the provided brush.

    Helpful(0) Unhelpful(0)You have already voted this
  9. Nuria Ubeda

    Excelente producto y de muy fácil uso .

    Helpful(0) Unhelpful(0)You have already voted this
  10. J. E. Shea

    I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn’t stand out at all.I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.

    Helpful(0) Unhelpful(0)You have already voted this
  11. Manuela Marinangeli

    L’ho provato oggi per la prima volta e dire che sono entusiasta è dir poco. Motivo:1. a differenza degli spray usati finora, con un percentuale di spreco notevole, WOW l’ho messo esattamente dove si incominciava a vedere la ricrescita bianca, senza finire su orecchini o vestiti;2. colore perfetto e non era facile perché li ho tinti rosso rame (che si trova a fatica e la tonalità può differire con facilità);3. l’ho messo anche sulla pelle chiara nella scriminatura, che ha coperto, dando una sensazione di chioma più folta;4. mi sono bagnata con la pioggia imprevista: tornata a casa dopo qualche ora: colore PERFETTO.Ho letto tantissime descrizioni di prodotti e soprattutto recensioni; ero già abbastanza persuasa della qualità di WOW, ma ora posso aggiungere la conferma da parte mia, sono contentissima.

    Helpful(0) Unhelpful(0)You have already voted this
  12. Sarah

    Matches my dark blonde hair and covers the grey roots.

    Helpful(0) Unhelpful(0)You have already voted this
  13. Laurent corinne

    C est très impressionnant, parfait tiens bien ,entre deux colorations parfait

    Helpful(0) Unhelpful(0)You have already voted this

    Add a review

    Your email address will not be published. Required fields are marked *

    COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
    COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

    $34.50

    Best Deals for all new
    Logo
    Compare items
    • Total (0)
    Compare
    0
    Shopping cart