COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
$34.50
Price: $34.50
(as of Jul 29, 2025 05:01:47 UTC – Details)
From the manufacturer
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Explore more from Color Wow
Non-drying volumizing tech
Weightless, frothy foam for big, bouncy, bombshell volume.
Revolutionary Naked Technology
Expose the beauty of your natural curls.
The Ultimate Dream Clean Duo
100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair.
Best For
Fine, thin, limp hair. Safe for color-treated hair + extensions.
Best For
Curly and Coily Hair (Type 3a – 4b curls).
Best For
All hair types. Safe for color-treated hair + extensions.
Key Ingredients
No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo.
Key Ingredients
Powerful hydrators plus crunch-free stylers that feel like nothing on the hair.
Key Ingredients
Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils.
Benefits
Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling.
Benefits
Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast.
Benefits
Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.13 x 0.6 x 4.9 inches; 0.07 ounces
Manufacturer recommended age : 0 months and up
Item model number : CW547
Department : Unisex Adult
Manufacturer : AmazonUs/FEDM1
ASIN : B07229BG2F
Country of Origin : USA
Best Sellers Rank: #1,261 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Hair Mascaras & Root Touch Ups
Customer Reviews: 4.2 4.2 out of 5 stars 20,123 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the root cover up works well, covering grays nicely and applying easily with a brush. The color matches well, particularly for light-colored hair, and the product lasts through daily wear. While some customers say it’s worth the price, others find it overpriced, and there are mixed opinions about its stickiness – some say it adheres well while others report it doesn’t stick to hair. The scrubbing ability also receives mixed feedback, with some noting it washes out easily while others find it can be messy.
13 reviews for COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
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$34.50
TLM –
Excellent coverage; a bit expensive
I am very impressed. I purchased the dark blonde and applied it for root touch up and very thinning hair at my temples. It worked beautifully and was a great match! It looks very natural and wasnât heavy like I have found some products in the past.The only negative is the amount of product for the price. I am delighted to have such a great result but find it overpriced.
TGDesigner –
A must for touch-ups. Good product.
My go-to for touch-ups between color visits. Easy to use and looks great!
Blondie –
Easier to use than sprays
Works great for me. Have been using WOW for years. Covers thinning temple areas very well and naturally. Grey hair coverage is OK, not the best, but I love the convenience of this product. Have also used sprays, but they are messy and leave spots on my clothes when sprayed. The spots do not wash out easily.
Anita Bruck –
Love it
Surprisingly effective for hiding grays or thinning areas. It stays all day and looks natural.
Lisa –
Dark Brown: Buyers Beware
After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, itâll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch.WELL, I cannot begin to express how LONG (hrs) it took and how much I had to âblotâ onto the same spot to âcover the grayâ and just at the top where my roots were exposed from parted line!The âpositiveâ: the powder eventually âcoveredâ but that was after applying so much over and over to the same spots. Although, it never truly got to the âdark brownâ ⦠but it was basically a shade lighter so it kind of blended. Maybe it wouldâve looked dark brown on someone with darker âpepperâ grays vs lighter âsaltâ grays. ð¤·ð»ââï¸NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photosâ¦nightmare!! ð And I didnât even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured Iâd write my first ever review to hopefully save someone else time and money.
Vanessa Stretch –
Good quality product and definitely worth every penny!
I did my research on hair color cover ups because I need to stretch out my times between salon visits. This product was highly recommended by several sources. I tried it today. Did not disappoint! Got medium brown and red to blend for my preference. Easy to apply. No fuss, no muss. Blends beautifully and easy to remove from skin when needed. Extremely lightweight. Not sticky. Wonât come off when I run my fingers over the hair on which I applied it. Comes out completely when shampooed. I did find that it tends to adhere even better to âdirtyâ hair, which makes sense, as residual oils or hair product like gel or wax would help the powder adhere even more. It does work fine on clean hair, too. Just takes a bit more application. Love this and will definitely use to go longer between salon visits!
Allieoooop –
Meh but I like the color best,..
I’ve been using WOW for awhile and while i like it, I think it’s pretty on par with the ones you get at the drugstore for less. The product itself works well but far from perfect in terms of coverage and staying power. I think the sprays stay better to be honest but it’s easier to get precision with a brush/powder. I like the wow color better than the drugstore brand which is why I continue to buy it but again it’s really no better than the powders at the store which are cheaper. I suggest you try several to find the best color and just accept you’ll have to reapply a few times a day.
Dragonkeeper –
Natural looking and lasts
So far so good, I bought it to cover some greys and help my roots look better between highlighting every 12 or so weeks. This works very well, natural looking and lasts. You just need to be patient to ‘pat’ the powder on the hair versus ‘painting’ using the provided brush.
Nuria Ubeda –
Excelente producto y de muy fácil uso .
J. E. Shea –
I was skeptical but figured I would give it a go as I embark on growing out my hair. I have several inches of grey and found Color Wow to be great! It goes on well, and although I do get it on my fingers while applying it, I have had no transfer to my face and it washes of my finger tips easily. It covers the grey with no problem and while someone mentioned that these products seem to be too matte and look weird up again normal hair shine, it doesn’t stand out at all.I do run my hands through my hair a lot, but it seems to not come off. I tried it for several days between washes and it was consistent. I am going to get light brown and use it with the medium brown I got because my hair seems to be in the middle and I am going to try and ease into total grey just adding some colours in to break up the root growth since my last salon colour.
Manuela Marinangeli –
L’ho provato oggi per la prima volta e dire che sono entusiasta è dir poco. Motivo:1. a differenza degli spray usati finora, con un percentuale di spreco notevole, WOW l’ho messo esattamente dove si incominciava a vedere la ricrescita bianca, senza finire su orecchini o vestiti;2. colore perfetto e non era facile perché li ho tinti rosso rame (che si trova a fatica e la tonalità può differire con facilità );3. l’ho messo anche sulla pelle chiara nella scriminatura, che ha coperto, dando una sensazione di chioma più folta;4. mi sono bagnata con la pioggia imprevista: tornata a casa dopo qualche ora: colore PERFETTO.Ho letto tantissime descrizioni di prodotti e soprattutto recensioni; ero già abbastanza persuasa della qualità di WOW, ma ora posso aggiungere la conferma da parte mia, sono contentissima.
Sarah –
Matches my dark blonde hair and covers the grey roots.
Laurent corinne –
C est très impressionnant, parfait tiens bien ,entre deux colorations parfait