ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)
Original price was: $14.99.$11.99Current price is: $11.99.
Price: $14.99 - $11.99
(as of Jul 28, 2025 07:24:28 UTC – Details)
From the brand
100% cruelty-free and vegan, and always will be. We donate 15% of profits to help prevent animal cruelty and promote animal welfare.
Arcane Color
Pastel Color
Blue Hair Color
Red Hair Color
Purple Hair Color
Bleach, Please
Orange, Yellow Hair Color
Green Hair Color, Arctic Mist
Hair Care
How long does the color last?
It can depend on a few factors such as the color you are using, the level of your hair, and your personal hair care regimen, but on average the color typically lasts between 4-8 weeks on bleached hair and about 2-6 weeks on unbleached hair.
What are the ingredients in Arctic Fox hair colors?
No unicorns, fairies, mermaids or other creatures were harmed in the making of Arctic Fox.
How long can I keep an open bottle of dye?
An opened bottle of Arctic Fox Hair Color is good in the bottle for up to 12 months after opening.
Package Dimensions : 5.28 x 1.61 x 1.5 inches; 4.97 ounces
Item model number : 424
UPC : 810021110707
Manufacturer : BOINCA, INC.
ASIN : B09HW2GN1C
Country of Origin : USA
Best Sellers Rank: #228 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color
Customer Reviews: 4.3 4.3 out of 5 stars 81,016 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
We don’t want to rain on anyone’s parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
#AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
Customers say
Customers find the hair dye beautiful, vibrant, and easy to apply at home, with good results and lasting power through multiple washes. The product has a pleasant smell, and while some customers report it washes out easily, others mention it stains the scalp. The color fades quickly, and customers consider it not worth the price.
10 reviews for ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)
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Original price was: $14.99.$11.99Current price is: $11.99.
Mikie –
Happy with it at first
I bought this product multiple times. Got purple, pink and teal. I bought it back in April of 2025. It is now June 2025. My daughter and I have been doing this temporary semi-permanent dye for Easter. It’s our tradition if you will. I love the pink. I love the purple. They came out great and vibrant and they faded away. Great! As for the teal, it came out great but here I am in July and my daughter and I are both naturally blonde and the color will not go away. It is like this nasty green color for any blondes out there when you go swimming too much and the chlorine makes your hair turn that mildewy green kind of algae green. That’s what it looks like. And today I highlighted my hair with blonde cuz I didn’t want to bleach my hair but I highlighted it with bleach and the color still won’t freaking come out. I am so not happy for warnings. The teal/ blue will not come out of your hair. It will just fade and stay there! I really do love this brand and I’m not going to stop using it, but that color is a no-go for me personally. Hope that helps. Anyone out there? Looking for a detailed description.
ellie bone –
pretty good!
first photo is before dyeing my hair, second is after one round, third is after two round. i used posiedon on my brown hair TWICE. the first time it just made my hair more ashy and basically toned it. BUT the second time (i left it in for longer) it showed up a very dark blue a little more on the teal side. if you want to use posiedon, be sure to do it twice so it will show up. it does look a little more pigmented in person by the way.update: its been about a week and a half since i dyed it and its mostly faded, shows up a little green in the light
Nathan Eastburn –
Even works when improperly used as if it was a coloring conditioner!
First of all this stuff smells fantastic!Secondly, I am someone who goes through an annual cycle of getting my hair lightened one time getting it professionally colored one time and then uses coloring conditioner for the remainder of the year. I bought this thinking it was a coloring conditioner and used it like one! Yep that’s right in the shower, no gloves, & mixed it with my extreme pink overtone coloring conditioner.Thirdly, It didn’t stain my shower or my hands and yet did exactly what I wanted it to!I want to keep my pink hair but it keeps fading to magenta with Overtone & Keracolor no matter how much pink I throw at it. The orange in this hair dye counteracted the purple hue of my magenta hair perfectly! And now my hair is exactly the color I want it to be! vibrant hot pink!
sarcazm –
Gorgeous color but have some reservations about the new packaging and formula
Love this color! Finally a cool-toned dark blue that won’t fade green! I’ve been mixing a similar color myself but it took like 4 different shades. I still added about 3 drops of Transylvania and a decent squirt of Purple AF to make it a bit darker and more of an electric indigo shade, as I needed to cover my double-process bleached and toned overgrown roots, the faded patchy blurple from my previous mix, and some weird lavender spots on my ends where the toner from my last bleaching sessions took a little too strongly. It covered everything perfectly except for a mini band where I didn’t want to overlap where I’d previously bleached toward the front of my head, as I’m a natural level 2 with super healthy compact cuticles and it requires multiple lifts just to get to a level 7/8. I waited 2 days after bleaching (and deep conditioning) to wash my hair and let it air dry before coloring and as usual with Arctic Fox my hair feels healthy and back to normal.I like the tube format but wish it came with a key to avoid product waste as the metal is thicker than even some of my medication tubes and won’t flatten and push the product toward the opening on a countertop edge like some other metal tubes do. Sorceress and the other colors I’ve seen in the new packaging is a bit thinner in consistency than OG colors in the plastic bottles but I personally like the thinner formula as I have very thick hair and it helps make sure I can fully saturate every strand. I only hope at this point that the change to make it thinner doesn’t alter the strength of the color and make it fade faster or stain my tub and towels. I wish they’d gone with a full 6oz tube, especially for the price, as opposed to 5.6oz, as I need 4oz to cover my short thick blunt bob (with full undercut – I have a ton of hair) and still need leftovers to add to conditioner. I also have some concerns about the colors possibly changing over time inside the metal tubes, especially once opened.The one downside of Sorceress is that the grey hairs I have in my undercut – which are actually white and I love them and can’t wait till I’m 100% white – don’t take the color but stand out even MORE and look even whiter/brighter against my near-black hair. This also means my colored conditioner (I do at least 50%-66% dye mixed into the conditioner or else it won’t stick and looks pastel, especially if applying to damp hair) which might tint my roots a teeny bit when they grow in – I dunno if it will show up on level 2 hair at all but I doubt it. However it DOES mean it will brighten my white/grey roots so they’re even more noticeable.I think that Sorceress would make a great toner if diluted for those of us with very dark hair lifting to a 7/8 to neutralize the yellow-orange tones whereas most traditional toners are either temporary like shampoos/conditioners or require hair to be a level 10 to work properly.
Nicole –
Might want to leave on longer to cover greys so itâs not so bright
So this was a hit. My daughterâs hair is lighter shade of dark brown and sheâs been wanting to play with coloring it for a while but all the colors she wanted required a bleaching process. After reading, literally, all the reviews for this brand I decided to give it a try. She absolutely loves it and now wants me to go up higher with the color. I agreed to do the ends because if she hated it, her sister could just cut it off. Iâm so glad sheâs happy with it cuz sheâs been bugging me for so freaking long lolWe used PoseidonI also bought the Purple AF and I turned my grey hair a bright purple(not complaining at all)Iâm sure of i would have left it in longer it would have come out not so bright. I left both of ours on for an hour. Being that she has virgin hair, the color took phenomenally. I usually color mine darkest blue so it has blue undertones. Might go blue on top next time
Sandra Triemer –
Tolle Farbe und hält sehr gut, wenig â ausblutenâ beim waschen. Aufträgen klappt problemlos und der Geruch ist sehr angenehm
ããã –
The hair seemed to get better after use. But on my dark brown hair, the color turned out to be more red.
Mathilde –
La couleur n’a pas du tout tenue alors que mes cheveux étaient correctement décolorés pour une couleur pareil. Je suis très déçue, je n’ai plus recommandé ce produit après et me suis plutôt dirigée vers Manic Panic.
Alice –
è stupenda! Un blu profondo con riflessi arcani che risalta tantissimo alla luce. Facile da applicare, non danneggia i capelli e ha un profumo buonissimo. Dopo il risciacquo i capelli sono rimasti morbidi e idratati, e il colore ha tenuto bene anche dopo vari lavaggi. La adoro, sicuramente la ricomprerò!
FrancescaSoph –
Absolutely wonderful product, I am so pleased I made the decision to purchase this. Such a gorgeous shade, and leaves my hair in really good condition, which even some of the best temporary colours don’t do! Colour lasted about 6 washes before noticeably fading, but wasn’t completely gone for about 12 washes, which is seriously impressive!I’ve used quite a few temporary colours in the past, and now I can honestly say I won’t be purchasing any other brands, as this has impressed me so much – not least because the smell is so pleasant, and doesn’t have that nasty chemical smell I thought was necessary in any hair colours.