Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce
$34.00
Price: $34.00
(as of Jul 28, 2025 06:19:23 UTC – Details)
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Is Discontinued By Manufacturer : Yes
Product Dimensions : 2.95 x 2.87 x 1.61 inches; 4.66 ounces
Item model number : 18084851036
UPC : 018084851036
Manufacturer : Aveda
ASIN : B002CMLS0A
Country of Origin : USA
Best Sellers Rank: #5,471 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Hair Styling Clays
Customer Reviews: 4.7 4.7 out of 5 stars 1,596 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the grooming clay provides great hold, keeping thick hair in place while maintaining a natural look without shine. The product is long-lasting, with one tub lasting up to two months, and customers appreciate its soft texture and matte finish. They consider it perfect for their hair needs, with one customer noting it’s particularly good for fine straight hair. While some customers find it worth the price, others consider it too expensive.
13 reviews for Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce
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$34.00
Avett –
Smells Great
I’ve been using Aveda Men Pure-Formance Grooming Clay for years now. The hold is strong yet flexible, keeping my hair in place throughout the day without feeling stiff or sticky. I appreciate the matte finishâit gives a natural look without any shine. The lightweight formula doesn’t weigh my hair down, and I can easily restyle it if needed. The scent is subtle but very nice.
Kindle Customer –
Strong hokd
Works great. Strong smell though.
Jeffrey A Whitham –
Love the product
My husband has used this for years and loves it.
Rusty Nail –
Not greasy. Not perfumed. Not heavy.
Not greasy. Not perfumed. Not heavy. I apply one large drop to the palms of my hands and then rub my palms together until they are covered with this grooming clay. Then I rub my hair with my palms. Then I lightly brush my hair. Thatâs it.
Pedro Lopez –
Nice grooming clay
Product arrived promptly! Thanks!!
Ed C. –
[Updated review Feb 6, 2014]
**UPDATED 2/6/2014**After months of use, I actually revoke my initial statement that I prefer this over Paul Mitchell’s Tea Tree Shaping Cream. Although this is still a great styling clay, the texture isn’t pliable enough to create much definition when shaping hair spikes, waves, parts, etc. I’ve also found that it dries out my hair.Paul Mitchell Tea Tree Shaping Cream is my top choice but I’m still looking for a product that has a stronger hold that is easy to wash out.[original review in 2013]I’ve been using Paul Mitchell Tea Tree Shaping Cream 3.00 oz which I consider to be a great pomade, but I didn’t like how heavy it was. I like to spike or shape my hair up but after a few hours, my hair would be weighed down by the product and become flat.This clay from Aveda feels lighter in your hair, yet still provides just as strong and even more natural (no shine) hold than the Paul Mitchell Tea Tree Shaping Cream. It also washes out of your hair easily.The only drawbacks are the high price point and the musky/woodsy smell. Fair trade offs that I’m willing to make for a good hair day.
A. Larrimore –
Strong but soft hold
I’ve been using Bumble & Bumble Sumotech for a couple of years now but when I recently changed my hairstyle, I found myself a little unhappy with the B&B’s look and a recent change that made Sumotech smell a little like Noxema, at least to me! So I noticed this Aveda Mens Pure-Formance Grooming Clay at my salon. First, I love the smell–very warm and spicy, kinda like incense, though it is a little strong until you get accustomed to it. (No one ever mentioned the scent unless they were very close so it’s not overpowering.) Second, I much prefer the hold of the Aveda Pureformance Clay to the B&B Sumotech. It’s a stronger hold but still manages to be softer with no hard “crunchy” hair that you get with some products. I go for a messy look but my hair stays the way I style it all day long with this Aveda product. The Aveda also has a drier look than the Sumotech; after styling dry hair with Sumotech, sometimes my hair would have a wet look. And to top it off, the Aveda product is the same price as the B&B but has an ounce more product so it’s more economical. All in all I am very happy with Aveda Mens Pure-Formance Grooming Clay and will be using this as my regular product.
Sean Werner –
Styling
Works great
Douglas –
Ãtimo aroma, deixa o cabelo bem leve e macio mas sem tanta estrutura
Matthias –
Entre perturbateur endocriniens, polluants, allergènes et éléments irritant ce nâest pas la meilleure cire. Si vous souhaitez avoir des cheveux dans 20 ans je ne le recommanderai pas. Je me suis tourné vers quelque chose de plus naturel.
Francesca –
Buona profumazione e consistenza
B.K. –
Sehr sparsam, erfrischender Geruch und schöne Optik – keine glänzenden verklebten Haare, aber trotzdem ein guter Halt.
Alex 11 –
Awesome product and rich in texture and flexible to use. It is not like glue but keeps your hair in place and smells very good. Highly recommended despite it being a little pricy but worth every penny!