e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Original price was: $10.00.$7.99Current price is: $7.99.
Price: $10.00 - $7.99
(as of Jul 27, 2025 03:36:09 UTC – Details)
What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.
Why we love:
Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Key Ingredients:
Hyaluronic Acid – Helps skin retain moisture for a plump complexion
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Great for: All skin types
All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.
Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Peg-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium Edta, Trideceth-9, 1.2-Hexanediol May Contain: Blue 1 (Ci 42090), Yellow 5 (Ci 19140).
Product Dimensions : 5.91 x 3.94 x 1.97 inches; 0.85 ounces
Item model number : 82846
UPC : 609332828469
Manufacturer : e.l.f. Cosmetics
ASIN : B09XMYFTB7
Country of Origin : China
Best Sellers Rank: #99 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars 32,141 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Customers say
Customers find this primer worth the money and appreciate its ability to make makeup last all day without fading or sliding off. The product works well with both liquid and powder foundations, provides hydration for all skin types including combination and oily skin, and creates a smooth finish. They like its grip, with one customer noting how the gel texture adheres perfectly to foundation. While some customers find it not sticky enough, others report it adheres well to their skin.
13 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Add a review

Original price was: $10.00.$7.99Current price is: $7.99.
Cecilia –
Best Affordable Primer That Really Works!
This primer is amazing! It leaves my skin smooth, hydrates well, and holds my makeup all day. The gel texture feels refreshing and non-greasy. Perfect for everyday use â and at a great price!
Lanae –
Is this skincare? ð
Iâve tried a lot of primers over the years, but this one really surprised meâin the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesnât budge, and it doesnât break me out. Honestly, I see myself using this long-term. Itâs affordable, reliable, and honestly performs better than some high-end primers Iâve tried. Love it!
Emily T. –
Perfect base, long lasting, must have!
I absolutely love this stuff! Iâve used many brands, trying to find the right one for my combination skin and this is by-far the best and so affordable! Makes my skin feel hydrated but not weighted, and cooled. Love it.This was makeup in Aruba after dancing the night away!
Judie G. –
Awesome product!
I use for applying my under my eye concealer. First apply then wait 30 seconds as instructed, then apply my concealer. My concealer looks more even, covers better, stays put longer. I wish Iâd found this sooner!
Alexandra Velázquez –
Really good product
This primer really grips makeup and keeps it in place all day. It has a slightly tacky texture that helps foundation stick and last longer. My skin looks smoother and more hydrated. I just wish it absorbed a bit faster, but overall itâs a great affordable option!
Ash –
Works just like the expensive brands for half the price
Excellent value! Lasts twice as long as those expensive brands and works just as well.
Irma duron –
High quality product
As a professional makeup artist, this product has been very useful to me; it is of very good quality and a great ally in my work. With it, I can apply makeup very well, allowing it not to transfer and giving me an excellent appearance.
2beautifulee –
Works as well as the expensive brands!
Iâve been buying this primer for aboa year and I canât live without it now. It is STICKY going on but drys beautifully and holds well. I even switched from my all nighter spray to top this off with the elf setting spray because the primer works so well and am very happy with both!
MarcelaU –
Nice feeling on the skin
Mema –
ØÙÙ
Regina –
Ich habe eine eher ölige und akneanfällige Haut, aber dieser Primer funktioniert trotzdem super für mich! Das Make-up haftet richtig gut darauf und bleibt den ganzen Tag über an Ort und Stelle. Die leicht klebrige Textur sorgt für optimalen Halt â genau das macht ihn so effektiv.Ich habe ihn mir bereits nachgekauft, nachdem mein erster leer war, und bin seitdem absolut zufrieden. Kein Verstopfen der Poren, kein unangenehmes Gefühl auf der Haut â einfach ein tolles Produkt, das hält, was es verspricht. Für mich ein absolutes Must-Have und eine klare Kaufempfehlung, besonders für problematische Hauttypen!
Elisabeth j –
Efficace sans en mettre une couche
Anna Bonvicine –
Produto maravilhoso! Ele vira uma espécie de colinha na pele que fixa a maquiagem o dia todo! Com certeza comprarei novamente