Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz
$9.99
Price: $9.99
(as of Aug 03, 2025 02:59:56 UTC – Details)
ACURE Simply Smoothing Shampoo – Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz
Language : English
Product Dimensions : 2 x 3 x 8 inches; 8 ounces
Item model number : ET1101
UPC : 813424022813
Manufacturer : Better Planet Brands, LLC
ASIN : B082YG5X38
Country of Origin : USA
Best Sellers Rank: #5,814 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #174 in Hair Shampoo
Customer Reviews: 4.4 4.4 out of 5 stars 881 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Smooth & Tame Frizz – Gently cleanse while taming frizz and flyaways with our Simply Smoothing Shampoo, leaving hair sleek, soft, and more manageable.
For All Hair Types – This lightweight, smoothing formula works on all hair types, including wavy, curly, and color-treated hair, providing long-lasting shine and control.
Nourishing Ingredients – Infused with marula oil and coconut water, this shampoo helps hydrate, strengthen, and enhance hair’s natural smoothness without weighing it down.
Clean, Vegan Formula – Made with 100% vegan and cruelty-free ingredients, free from sulfates, parabens, mineral oil, and harsh chemicals—gentle yet effective for everyday use.
Easy to Use – Massage into wet hair, lather, and rinse thoroughly. Follow with Simply Smoothing Conditioner for the ultimate sleek, frizz-free finish.
Customers say
Customers find the shampoo leaves hair feeling silky smooth and clean with a healthy shine, while appreciating that it contains no harmful chemicals and is reasonably priced. The product receives positive feedback for its effectiveness, with one customer noting it works well for different hair types, and customers like its pleasant scent. The moisture level receives mixed reviews, with some customers noting it’s not overwhelming while others mention their hair feels dry after use.
13 reviews for Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz
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juliec –
Awesome if you’ve had a smoothing treatment
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn’t cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment).I kept coming across a couple brands to be best for “smoothed” hair, but they all seemed to have a weird following that simply felt “paid” – like people were sponsoring the same 2 brands being sold as a set. I couldn’t tell if the reviews were real and I also didn’t want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it.First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that’s not a priority anyway – just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I’m not seeing the same immediate wash-out I was feeling with my prior shampoo.I also think it’s possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that’s a great thing! After 8 weeks since my treatment, I’m still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I’m curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won’t need to repeat the smoothing treatment.When I run out of my existing conditioner, I’ll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!
carla R –
Natural, clean and doesnât weigh hair down.
I bought the shampoo and conditioner because Iâve have been trying to eliminate chemicals from my detergents and body care products.The ingredients and âcleanâ and âBobby Approvedâ. The shampoo didnât seem to have any scentâ¦literally nothing. The conditioner had a light, pleasant warm floral scent. Once my hair dried, it just had a nice subtle clean scent.The shampoo actually lathered fairly well conduit doesnât have the surfactants that other shampoos have. It rinsed out well and my hair and scalp felt clean. The conditioner has a consistency of yogurt. I was able to easily brush through my medium length hair with the conditioner still in. The conditioner rinsed out well, my hair felt nice and it was still easy to comb through after it was towel dried.I allowed my hair to air dry and it helped tame some of my frizz. I have medium thickness, 2b, fine hair and this didnât weigh my hair down at all but it still felt soft and under control.I will definitely purchase again.
Josh –
Fairly priced and effective
NICE:Switched off of Dove to try out “safer” shampoos. Pleasantly surprised at this one’s effectiveness! I’m not one to notice subtleties in the state of my hair or skin, yet I found after day 1 of using the Smoothing Shampoo that my hair felt noticeably softer and tamer. For context I have past shoulder-length, generally straight, Asian hair, but I’ve been finding more wavy/curly strands over time.LAME:I love coconut-scented stuff but this shampoo just smells veeery faintly sweet and cinnamon-y. Not a dealbreaker for me, but maybe more disappointing for others. To corroborate other people’s reviews on the shampoo’s consistency, it is definitely runny–reminds me of Elmer’s clear glue, probably runnier. I do need to use at least ~1.5-2 tbsp worth of the product to lather up my entire scalp, so I imagine this tube will be done before the end of the month. It also loses its lather fairly quickly.BOTTOM LINE:This is a reasonably priced product and amount for how low its toxicity is. At worst it’s runny and doesn’t smell like much, but does deliver in softening hair. I’m pleased and will be buying again!
Marquelle Lawrence –
Love this
I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works!
billy –
Great shampoo and softens dry hair
I love this shampoo. It really makes my hair soft and it does not have all those chemicals in it.
Audy –
Love it
We like this shampoo and it’s clean ingredients. Smells good. It doesn’t make our hair look dull. Hair seems to be healthy. This shampoo doesn’t make my hair tangle or feel dry.
Tb –
Not for me
My hair went to flat
Amazon Customer –
Gentle and effective
Great product. Very gentle but effective. Good value from LâOréal
Amazons customers –
Delicioso aroma pero al ser tan lÃquido se derrama con facilidad.
Amazon Customer –
Very good shampoo, been buying this for a while .
Peach –
I really like this product my hair feels like hair for the first time in a long while, though some had to be trimmed off. I was using an expensive fragrance free shampoo that dried out my hair so badly it felt like straw (and looked like it). You only need a very little of this to produce a nice (?), and hair feels clean and silky. I am very pleased.
joanne b –
Found the shampoo very watery and being that it’s in a tube it’s hard to control so you end up wasting a lot
ida –
Itâs very runny too liquidy almost like water. But it does the job. Cleans well and itâs all natural.